O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.
Próximos SlideShares
IOT for Smart Cities
Avançar
Transfira para ler offline e ver em ecrã inteiro.

8

Compartilhar

Baixar para ler offline

Building Smart Cities Through the Eyes of Citizens

Baixar para ler offline

Smart Cities World Forum Expo 2016 on 13-Dec-2016

Livros relacionados

Gratuito durante 30 dias do Scribd

Ver tudo

Building Smart Cities Through the Eyes of Citizens

  1. 1. BUILDING SMART CITIES THROUGH THE EYES OF CITIZENS AND AVOIDING CITIZEN ENGAGEMENT PITFALLS Dr. Mazlan Abbas CEO - REDtone IOT, MALAYSIA Email: mazlan.abbas@redtone.com
  2. 2. AGENDA • We’ve heard a lot about the promise of Smart Cities, but where are we now and what is holding us back? • Highlighting the need for truly customer-centric Smart City services • A look at REDtone IOT’s strategy and journey so far
  3. 3. SMART CITY HURDLES
  4. 4. Flashy apps and websites get a lot of attention for reaching people, but by themselves, they are not citizen engagement.
  5. 5. TECHNOLOGIES THAT ENABLE IOT Cheap sensors (50% cheaper) Cheap bandwidth (40x cheaper) Cheap processing & smarter (60x cheaper) Ubiquitous wireless coverage (free wifi) Big data (unstructured data) IPv6 Smartphones (personal gateway) For the Past 10 Years People (Non-Tech) (More sophisticated)
  6. 6. DELIVERING THE WHOLE IOT PUZZLE Internet Biometric Ultrasonic Temp Humidity Pressure Motion Position Light Image Motor Switch Lighting Valve SensorsActuators IOT Middleware Analytics Applications WiFi 2G/3G/4G LoRa SigFox
  7. 7. SMART CITY INTRODUCTION TO
  8. 8. BUILDING 3 TYPES OF CITIES ROI-driven Carbon-driven Vanity-driven
  9. 9. CITIZEN-FOCUSED • BUILDING TRUST Citizen-Centric Data-Driven Decision Smart Tools Responsive Cost Effective Accountable Transparent Collaborative
  10. 10. SMART #bettercitybetterworld CITYBETTER CITY • BETTER WORLD Build cities through the eyes of the CITIZENS
  11. 11. VISION OF THE CITY OF THE FUTURE Open source and open data Make visible the invisible Sensing the city Provide tools for the citizens to interpret and change the workings of the city Technology may help mitigate the “black hole” problem.
  12. 12. CITIZEN ENGAGEMENT CROWDSENSING VIA
  13. 13. AdHoc Chaotic VIRAL SMS Whatsapp Facebook Twitter Radio TV CAPACITY TO HEAR AND RESPOND Traditional channels (web portals, emails, phone calls etc)and method unable to handle effectively CITIZENS CITY AUTHORITIES “Black hole” issue
  14. 14. We Build Cities Based on Citizen-Centric Approach CROWDSENSING Get citizens input via their smartphones LIVEABLECITIES Citizens have a better quality of life BUILDNEXT SMARTCITY SOLUTION LeverageinnovativeIOT solutionstosolvethe painpointsofcities inhabitants RANK& DECIDE Authorities decide and justify their next plan of action CITY INDICATOR Citizens will see how their cities perform REDtone IOT APPROACH BUILDING THE NEXT SMART CITY SOLUTIONS IDENTIIFY&SOLVE Identify locations of issues and City Authorities respond accordingly
  15. 15. CITIACT APP FOR ACTION, NOT TALKING
  16. 16. CRIMEAREAS FLASHFLOODS NOISELEVEL ROADQUALITY Determineyourcity’scharacter GAININGINSIGHTS•OPTIMISINGRESOURCES
  17. 17. BUILD YOUR NEXT SMART CITY SOLUTIONS? HOW-TO
  18. 18. TOP CITIACT PAIN POINTS
  19. 19. SMART VANDALISM MANAGEMENT SYSTEM Local Councils Illegal Posters Will be uselessIllegal Posters with Telephone Numbers Phone Numbers Blocked Regulators
  20. 20. SMART WASTE MANAGEMENT TIMELY SCHEDULE ALERT “I’M FULL” UNATTENDED GARBAGE RIGHT ROUTES
  21. 21. SMART PARKING Smart Parking With Sensors Location of Parking Availability Parking Utilization Tiered Pricing Parking
  22. 22. TWEETING POTHOLES
  23. 23. ROADSENSE YOUR POTHOLES
  24. 24. AVOID CITIZEN ENGAGEMENT PITFALLS How-to [Original article - https://iotworld.co/2016/08/01/tips-for-city-authorities-how-to-avoid-citizen-engagement-pitfalls/ ]
  25. 25. TIP (1) – BUY-IN FROM BOTH SEGMENTS • It requires the active participation of both parties. It’s like “chicken or egg” question. Who starts first? • Residents felt that their complaints would go down the deaf ears of the local councils – just like going down the black hole. • The local authorities that are sensitive to the citizens feel that the citizens need to channel their grouses into a proper channel rather than letting their anger on social media and become terribly viral.
  26. 26. TIP (2) – PUBLICITY • If you ask 100 or 1000 people on the streets whether they have heard such application. We can almost guarantee you that none have heard that. • It’s easier to get a ridiculous publicity message across the WhatsApp rather than something which is more useful • ”Engagement fatigue” – Staff intensive – Time consuming – Little return of Municipal investment
  27. 27. TIP (3) – FINDING THE RIGHT CONCERNED CITIZENS • Who are these people? What type of individuals that are concerned about the cleanliness or safety of the surrounding. • The NATO and the SELFIES – the non-concerned citizens
  28. 28. TIP (4) – GAMIFICATION IF NECESSARY • People wants an incentive to participate in crowdsourcing initiative. Either get themselves paid in monetary or prizes. • The other way is to gamify the app in such a way that gives some form of status within the community app. Give them points and elevate them into a different status or higher rank on the leadership board. • Launch contest with prizes for being the most active users.
  29. 29. TIP (5) – PRESSURE GROUPS • No administrators of the cities would love to receive complaints every day. Nobody likes to handle hundreds or thousands of complaints each day throughout the whole year. But if they did not manage and close the complaints, how could they solve all the problems which are already in the queue? • Why need to be in a reactive mode when local councils can be proactive? • Sometimes, city authorities need a little push or “pressure” from the people.
  30. 30. TIP (6) – SOCIAL MEDIA CHANNELS • The most popular official channels by local councils are either through phone, fax, web portal or email. But technology has rapidly changed the landscape of communications with the advent of smartphones, mobile Internet, and Social Media. • Allow the citizens to communicate on their favorite social media channels. “One App to Bind Them All”
  31. 31. TIP (7) – IN-HOUSE VS OUTSOURCE • It’s NOT only the front-end but also the backend system. • Thus, a lot of cities who thought that they could just develop the mobile app (i.e. the front-end) in-house did not realize what they are going to end up. • Nearly all local council IT departments are not set up as a product development house. The budget given to them are only enough to operate, manage and maintain the IT system but not to become innovative and develop their application.
  32. 32. TIP (8) – PRODUCT ROADMAP • Handling a continuous development and future enhancement of the backend system requires a sustainable IT support resources. • New technology emerges and thus it must quickly be adapted with the current process workflow. • Developing and supporting this in-house will probably give the IT department of the local council a horrible nightmare that they will always regret.
  33. 33. TIP (9) – SMART CITY VISION • Citizen engagement is only one of the single component in a Smart City. They are many applications which require integration to a smart city platform; thus, it cannot be developed in silo manner. • Remember that IOT also requires input from physical sensors (other than the sensors from the smartphones). • A real Smart City need an integrated platform that collects and aggregates various sources of data (structured or unstructured) to discover the insights of the city and make cities a better and sustainable place to live.
  34. 34. TIP (10) – IT’S NOT AN IT JOB! • Of course, any IT company can develop the mobile app. • However, IOT requires different skills that encompass embedded programming, understanding different communications protocols, cloud services, and big data analytics. Smart Parking Smart Waste Management Smart Street Light Smart Transportatio n Open Data Parking Garbage Collection Lighting Public Transport Smartphone Users SMART CITY HUBSocial Media IOT APPLICATIONS SENSOR DATA CitiAct
  35. 35. A city isn't smart because it uses technology. A city is smart because it uses technology to make its citizens' lives better.
  36. 36. THANK YOU @REDtoneIOTREDtoneIOT • EMAIL: mazlan.abbas@redtone.com • TWITTER: @mazlan_abbas • FACEBOOK: www.facebook.com/drmazlanabbas • LINKEDIN: my.linkedin.com/in/mazlan/ • SLIDESHARE: www.slideshare.net/mazlan1 • ABOUT ME: about.me/mazlan.abbas • BLOG: iotworld.co
  • Barryking41

    May. 24, 2021
  • GustavoGardini

    Jan. 19, 2021
  • JoeFaizanoMohdFaizal

    Mar. 20, 2017
  • JamesMitchell161

    Feb. 2, 2017
  • mazlan1

    Jan. 16, 2017
  • klodence

    Dec. 25, 2016
  • amirulfaiz6

    Dec. 24, 2016
  • nikdinmuhamad

    Dec. 24, 2016

Smart Cities World Forum Expo 2016 on 13-Dec-2016

Vistos

Vistos totais

3.701

No Slideshare

0

De incorporações

0

Número de incorporações

699

Ações

Baixados

167

Compartilhados

0

Comentários

0

Curtir

8

×