FRAMEWORKS
GLOBALISATION
AN INTRODUCTIVE CLIP
WHAT IS GLOBALISATION
GLOBALIZATION: THE IMPACT OF THE INTERNET on THE GLOBAL ECONOMY
THE BROWSER WAR
BACKGROUND
POSITIVE
THE COMPETITION
“DOT-COM” BUBBLE
ARGUMENT
CONCLUSION
NEGATIVE

GLOBALIZATION
AN INTRODUCTIVE CLIP
WHAT IS GLOBALIZATION (JACKSON et al., 1985)
THE IMPACT OF THE GLOBAL INTERNET ON THE
INTERNATIONAL ECONOMY(FRIEDMAN, 2005)

GLOBALIZATION
“There comes a time,
when we heed a CLIP
AN INTRODUCTIVEcertain call.
When the world must come together as one.”
- We are the world (1985)
WHAT IS GLOBALIZATION (JACKSON et Michael Jackson
al., 1985)
(1958-2009)
THE IMPACT OF THE GLOBAL INTERNET ON THE
INTERNATIONAL ECONOMY(FRIEDMAN, 2005)

GLOBALIZATION
“There comes a time,
when we heed a CLIP
AN INTRODUCTIVEcertain call.
When the world must come together as one.”
- We are the world (1985)
WHAT IS GLOBALIZATION (JACKSON et Michael Jackson
al., 1985)
(1958-2009)

GLOBALIZATION
AN INTRODUCTIVE CLIP
WHAT IS GLOBALIZATION (JACKSON et al., 1985)

GLOBALIZATION
AN INTRODUCTIVE CLIP
WHAT IS GLOBALIZATION (JACKSON et al., 1985)
THE IMPACT OF THE GLOBAL INTERNET ON THE
INTERNATIONAL ECONOMY(FRIEDMAN, 2005)

INTERNET
(1974)
(1991)
(1994)
1974: well-known term (Internet Society, 2013)
1991: Tim Berners-Lee specified HTML
Hyper-Text-Markup-Language (Friedman, 2005)
1994: success - become friendly to the users
Netscape firstly configured HTML into the Internet’s browser
code (Newyork Times, 2007)

INTERNET
(1974)
(1991)
(1994)
1974: well-known term (Internet Society, 2013)
1991: Tim Berners-Lee specified HTML
Hyper-Text-Markup-Language (Friedman, 2005)
1994: success - become friendly to the users
Netscape firstly configured HTML into the Internet’s browser
code (Newyork Times, 2007)

INTERNET
(1974) (1999)
(1991)
(1994)

INTERNET
(1974) (1999)
(1991) (2009)
(1994)
“Internet job supports approximately 1.54 additional jobs
elsewhere in the global economy, or roughly 2 percent of
employed Americas.”
“The advertising-supported Internet creates annual value of
$444 billion.”
“About 190 million people in the United States spend, on
average, 68 hours a month on the Internet.”
“A conservative valuation of this time is an estimated $680
billion.”
- Prof. John Quelch, Harvard Business School (2009)

INTERNET
(1974) (1999)
(1991) (2009)
(1994)
Argument: for only several decades, Internet and its
application from the success of Netscape has positively
to radically alter economic activities (Friedman, 2005)
Whether the worldwide Internet has
negative aspects for global economy
.. or not ?

INTERNET - THE BROWSER WARS
1994: Netscape refused the offer of Microsoft on
transferring the browser technology
1995: Microsoft successfully introduced the
Internet Explorer 1.0
- University of California, Berkeley (1998)
VS

VS
(1995)
INTERNET - THE BROWSER WARS
(1998)

INTERNET - THE BROWSER WARS
Thomas L. Friedman
(American journalist and author)

INTERNET - THE BROWSER WARS
Thomas L. Friedman
(American journalist and author)

INTERNET - THE BROWSER WARS

1994
1995
2002
2003
2004
2007
THE BROWSER WARS TIMELINE
2009

INTERNET - THE BROWSER WARS

CONCLUSION
“Empires rise and fall swiftly on the Internet” (Economist, 2013)
Charles Darwin’s theory of EVOLUTION (Than, 2012)
The impact of the global Internet provide more positive effects
which play an important role in the worldwide economy

CONCLUSION

CONCLUSION

CONCLUSION

CONCLUSION

QUESTION
“WE ARE THE WORLD?~”
“$63Million” - Mensxp, 2008

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http://www.economist.com/news/business/21583288-what-googles-browser-has-common-queen-victoriachrome-rules-web
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