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Business Impact of Online Social Networking

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Micheal Axelsen
Micheal Axelsen

Business Impact of Online Social Networking

BusinessTechnology
1 of 91
Managing the business impact of social networking Managing and leveraging the business impact of social networking sites Presented by: Micheal Axelsen Director Applied Insight Pty Ltd
INTRODUCTION
About this presentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Meeting the challenges of IT Information Technology & Management Centre of Excellence Forthcoming: Social networking policies & procedures Online social networking etiquette
Your expectations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIAL NETWORKING OVERVIEW
What is social networking? ,[object Object],[object Object],[object Object],[object Object]
Popular online social networking sites ,[object Object],[object Object],[object Object],[object Object],[object Object]
What can go wrong for individuals?
Some “funny” examples From: Nugent, Katrina Sent: Thursday, 1 September 2005 10:21 AM To: Bird, Melinda Subject: RE: Let's not get person "Miss Can't Keep A Boyfriend". I am in a happy relationship, have a beautiful apartment, brand new car, high pay job...say no more!! 
Some “funny” examples Censored Ex-boyfriend site
Some “less funny” examples MOSSSSSSSSYYYYYYYYYY!!!!!!!! I'm gonna knock you out one of these days if you keep putting up stuiped photos when I'm drunk - ban you from tasking a fricken camera anywhere!!!!!!!!!!!!
Some “less funny” examples
Other examples ,[object Object],[object Object]
What can go wrong for business?
What can happen?
What can happen? Alritey. The names Ryan workin at #### #### At the moment to get the money to go out and enjoy my much appreciated young life. As far as i know i enjoy life to the max, i love to get wrecked, mwi and be around mates and loud music. No better way to spend a weekend than gettin out my #### in one way or another and be surrounded by loud music and knowing that i have a stunning girlfriend when i go home.
Business risks of social networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business risks of social networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business risks of social networking ,[object Object],[object Object],[object Object],[object Object],[object Object]
Other examples ,[object Object],[object Object]
Protecting personal privacy
How to keep an online world sane ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to keep an online world sane ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to keep an online world sane ,[object Object],[object Object],[object Object],[object Object],[object Object]
Privacy settings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Google Alerts www.google.com/alerts
How should the business respond?
Dealing with it ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dealing with it ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dealing with it ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Know your digital footprint
What powers do you have? Disclaimer: the following is not legal advice and merely attempts to present an overview of the law from the layman’s perspective
Employees - what can you do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Employees - what can you do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Employees - what can you do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Employees - what can you do? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Former employees - what can you do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Former employees - what can you do? ,[object Object],[object Object],[object Object],[object Object]
Third parties - what can you do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Third parties - what can you do? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Develop policies & procedures
AS/NZS 4360:2004 Risk Management
Tailoring your response
Elements of policy & procedure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Draft Policy – Very Low ,[object Object],[object Object],[object Object]
Draft Policy – Very High ,[object Object],[object Object],[object Object]
Tailoring your procedures ,[object Object],[object Object],[object Object],[object Object],[object Object]
Acceptable online social networking activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Staff training and awareness program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online reputation monitoring ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Responding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONCLUSION Business opportunities and OSN
Are there opportunities? ,[object Object],[object Object]
Research and development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer support ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Operations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cultural change ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact details Micheal Axelsen Director, Applied Insight Pty Ltd m: 0412 526 375 t: +61 7 3139 0325 e: [email_address] blog: www.michealaxelsen.com Applied Insight Pty Ltd PO Box 603 Toowong DC 4066 AUSTRALIA
About the speaker ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Appendix: For further reference
References ,[object Object],[object Object],[object Object],[object Object],[object Object]
References ,[object Object],[object Object],[object Object],[object Object],[object Object]
References ,[object Object],[object Object]
Appendix: Developing your policy
Tailoring your response
Identify the risks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Identify the risks ,[object Object],[object Object],[object Object],[object Object],[object Object]
Identify the risks ,[object Object],[object Object],[object Object],[object Object]
Understand the risks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Understand the risks ,[object Object],[object Object],[object Object],[object Object],[object Object]
Understand the risks
Evaluate the risks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluate the risks
Evaluate the risks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Treat and monitor ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Treat and monitor
Treat and monitor ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Appendix: OSN Risk Examples
Scenarios ,[object Object],[object Object],[object Object],[object Object],[object Object]
Scenarios ,[object Object],[object Object],[object Object],[object Object]
Scenarios ,[object Object],[object Object],[object Object],[object Object],[object Object]
Scenarios ,[object Object],[object Object],[object Object],[object Object],[object Object]
Scenarios ,[object Object],[object Object],[object Object]
Scenarios ,[object Object],[object Object]
Scenarios ,[object Object],[object Object],[object Object]
Scenarios ,[object Object],[object Object]

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