2.  When attracting and addressing our
audiences, we decided to use several formats
that are very common these days when
companies wanted to advertise a film.
 We created a facebook page, a twitter page,
a film website and a film poster.
 This covers all aspects of P&A because we
have an online format with interactive
aspects as well as a format that could be
displayed on buses or in theatres etc.
 This means that there would be nowhere
that our target audience could not see our
film.

4.  First we created a facebook
page.
 We felt this was a very
important part of P&A
because facebook is one of
the most popular social
networking sites on the
internet.
 Here fans can like the page
which will allow them to see
clips, photos and get regular
updates on the films progress
etc.

6.  Our next creation was a
twitter page.
 Twitter is another of the
very popular social media
sites that has huge numbers
of subscribers.
 Here fans can also follow our
film page and receive regular
updates like posters,
commercials and contests
etc.

8.  Film posters are another very
important aspect of P&A.
 Very few movies will attempt any
kind of publicity without a
selection of film posters, even
small budget ones.
 Posters are very useful because
they can be printed any size and
be placed anywhere e.g.
commercial boards, buses,
buildings, in cinemas etc.
 Film posters can also be
purchased by fans meaning they
can also function as merchandise.