We presented our view point on how to hire and retain digital talent in this day and age. Essentially our point of view is - they don't need to be digital, just smart and have the drive to learn.

1. ‘ Digital’ is Irrelevant ICA May 19, 2011

5. Digital is not a medium

7. Program or be programmed.

8. Practicing What We Preach

10. Informational interviews.

11. Make your culture known.

12. Hire for culture. Train your superstars.

13. Use experts to execute ideas.

14. Hanging on to your talent “ We can offer them opportunity to build things – products, platforms, services – with us, or watch them take their newly learned skills and passion somewhere else” - Edward Boches, Board of Directors BDW, CIO Mullen

15. The work.

16. Empower your people.