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How to be a B2B Marketing Expert

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The study of B2B (business-to-business) marketing is a time-consuming one. Not because the concepts are difficult to understand but simp

Publicada em: Marketing
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How to be a B2B Marketing Expert

  1. 1. HOW TO BE A BUSINESS TO BUSINESS EXPERT
  2. 2. GO LONG In B2B marketing the sales cycle is longer. 
 Don’t rush through your marketing strategies. 
 Plan a strong, ongoing drip marketing campaign.
  3. 3. “The average sales cycle in B2B marketing 
 can frequently exceed 12 months.” GO LONG In B2B marketing the sales cycle is longer. 
 Don’t rush through your marketing strategies. 
 Plan a strong, ongoing drip marketing campaign.
  4. 4. BUILD
 RELATIONSHIPS Due to longer sales times and the size of B2B purchases, building a strong relationship with customers is critical.
  5. 5. “It’s not uncommon for B2B marketers to 
 communicate with 12-14 key individuals.” BUILD
 RELATIONSHIPS Due to longer sales times and the size of B2B purchases, building a strong relationship with customers is critical.
  6. 6. BE ORIGINAL Content marketing is one of the most powerful means of B2B marketing. Create unique and useful information.
  7. 7. "78% of CMOs think custom content 
 is the future of marketing.”  BE ORIGINAL Content marketing is one of the most powerful means of B2B marketing. Create unique and useful information.
  8. 8. KNOW YOUR
 AUDIENCE B2B marketing requires a focus on knowing your target audience and directing your marketing efforts where they are most effective.
  9. 9. "94% of B2B Marketers use LinkedIn 
 to distribute their content"  KNOW YOUR
 AUDIENCE B2B marketing requires a focus on knowing your target audience and directing your marketing efforts where they are most effective.
  10. 10. BE READY Expert B2B marketers are always ready to convert a lead to a sale. Recognize that most clients research before initial contact.
  11. 11. “B2B customers are 65-90% through the 
 purchase decision process before they 
 contact your firm!” BE READY Expert B2B marketers are always ready to convert a lead to a sale. Recognize that most clients research before initial contact.
  12. 12. BE SMART Using powerful marketing automation software empowers B2B marketers to build smart campaigns nurturing leads.
  13. 13. "88% of B2B plan on implementing 
 marketing automation in their organizations 
 by the start of the 2017-2018 financial year.” BE SMART Using powerful marketing automation software empowers B2B marketers to build smart campaigns nurturing leads.
  14. 14. LEARN MORE ABOUT BECOMING A BUSINESS TO BUSINESS EXPERT http://mau.tc/b2b-market

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