1. UX in digital media
Mobile and traditional web
- Sebastian Daum -
Fortune Cookie
Saturday, July 14, 2012
2. Why mobile UX is important
By 2014, mobile internet should take over desktop
internet usage.
(Source: Microsoft Tag, April 2011)
Saturday, July 14, 2012
4. What is important to any product to be used by people
Saturday, July 14, 2012
5. What is important to any product to be used by people
Useful
Users can accomplish their
goals
Saturday, July 14, 2012
6. What is important to any product to be used by people
Usable
Easy to use
Useful
Users can accomplish their
goals
Saturday, July 14, 2012
7. What is important to any product to be used by people
Desirable
Evokes positive emotions
Usable
Easy to use
Useful
Users can accomplish their
goals
Saturday, July 14, 2012
9. Desktop vs Mobile
•Mouse as an accurate
pointing device
Saturday, July 14, 2012
10. Desktop vs Mobile
•Mouse as an accurate
pointing device
•Full keyboard
Saturday, July 14, 2012
11. Desktop vs Mobile
•Mouse as an accurate
pointing device
•Full keyboard
•Large screen
Saturday, July 14, 2012
12. Desktop vs Mobile
•Mouse as an accurate
pointing device
•Full keyboard
•Large screen
•Broadband
Saturday, July 14, 2012
13. Desktop vs Mobile
•Mouse as an accurate
pointing device
•Full keyboard
•Large screen
•Broadband
•Comfortable chair
Saturday, July 14, 2012
14. Desktop vs Mobile
•Mouse as an accurate •Fingers to point
pointing device
•Full keyboard
•Large screen
•Broadband
•Comfortable chair
Saturday, July 14, 2012
15. Desktop vs Mobile
•Mouse as an accurate •Fingers to point
pointing device
•Full keyboard •Limited keyboard
•Large screen
•Broadband
•Comfortable chair
Saturday, July 14, 2012
16. Desktop vs Mobile
•Mouse as an accurate •Fingers to point
pointing device
•Full keyboard •Limited keyboard
•Large screen •Small screen
•Broadband
•Comfortable chair
Saturday, July 14, 2012
17. Desktop vs Mobile
•Mouse as an accurate •Fingers to point
pointing device
•Full keyboard •Limited keyboard
•Large screen •Small screen
•Broadband •Poor connections
•Comfortable chair
Saturday, July 14, 2012
18. Desktop vs Mobile
•Mouse as an accurate •Fingers to point
pointing device
•Full keyboard •Limited keyboard
•Large screen •Small screen
•Broadband •Poor connections
•Comfortable chair •Interruptions and distractions
Saturday, July 14, 2012
25. What do polish people use their smartphones
for?
58,7% During family dinner
44,4% Toilet
28% While driving a car
without a headset
27,8% During official
dinners
Saturday, July 14, 2012
29. Mobile specific questions
•Why does the user use the site
on a mobile device?
Saturday, July 14, 2012
30. Mobile specific questions
•Why does the user use the site
on a mobile device?
•What features do they use?
Saturday, July 14, 2012
31. Mobile specific questions
•Why does the user use the site
on a mobile device?
•What features do they use?
•Where are they when use the site?
Saturday, July 14, 2012
32. Mobile specific questions
•Why does the user use the site
on a mobile device?
•What features do they use?
•Where are they when use the site?
•Which devices do they use?
Saturday, July 14, 2012
34. Usability
(Source: Jakob Nielsen’s Alertbox, September 26 2011)
Saturday, July 14, 2012
35. Usability
Desktop success rate
84%Based on:
263 user studies
(Source: Jakob Nielsen’s Alertbox, September 26 2011)
Saturday, July 14, 2012
36. Usability
Desktop success rate Mobile success rate
84%Based on:
263 user studies
64% Based on:
User testing with 105 user;
390 different tasks
(Source: Jakob Nielsen’s Alertbox, September 26 2011)
Saturday, July 14, 2012
44. Allegro.pl mobile site
Most likely selections at the top
Images kept to a minimum
Saturday, July 14, 2012
45. Allegro.pl mobile site
Most likely selections at the top
Images kept to a minimum
Reduced content
Saturday, July 14, 2012
46. Allegro.pl mobile site
Most likely selections at the top
Images kept to a minimum
Reduced content
A simple one column structure
Saturday, July 14, 2012
47. Allegro.pl mobile site
Most likely selections at the top
Images kept to a minimum
Reduced content
A simple one column structure
Option to use full site at the
bottom
Saturday, July 14, 2012
54. Take-aways:
Check your web analytics data to see whether you need a mobile site or not
Saturday, July 14, 2012
55. Take-aways:
Check your web analytics data to see whether you need a mobile site or not
Analyse the context of use of your target audience
Saturday, July 14, 2012
56. Take-aways:
Check your web analytics data to see whether you need a mobile site or not
Analyse the context of use of your target audience
Less is more when it comes to mobile design
Saturday, July 14, 2012
57. Take-aways:
Check your web analytics data to see whether you need a mobile site or not
Analyse the context of use of your target audience
Less is more when it comes to mobile design
Make it fun to use
Saturday, July 14, 2012
