Being visual

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Presentation at the Service Design Drinks.

Publicada em: Educação

Being visual

  1. 1. Service Design Drinks S I L A B S / A p r i l 2 2 , 2 0 1 5 Being Visual M au ro Re g o , B o a n a
  2. 2. Who are we? Katrin PhD Candidate, University of Potsdam Olga Business Consultant, Fuxblau Manuel Service Designer, Fuxblau Mauro Designer, Boana Martin Designer, Nokia/HERE
  3. 3. Where are we?
  4. 4. Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
  5. 5. Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
  6. 6. Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
  7. 7. Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
  8. 8. Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
  9. 9. Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
  10. 10. Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
  11. 11. Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
  12. 12. Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
  13. 13. Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
  14. 14. Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
  15. 15. Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
  16. 16. Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
  17. 17. How does my user group looks like? Which group he or she may be part of (gender, age, etc). Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. Personas.DesignedbyMauroRego.SAPSE2015©AllRightsReserved
  18. 18. Play Video Search Video 1 Start Page 2 Search Results 3 Video Detail How do I use this specific evidence of the service? Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. Show more More about Weye Recent Videos Teaser Healine about Weye Slogan text + Call-to-action Lorem ipsum dolor sit amet, consetetur 01.04.2015 in City, Country sea takimata sanctus est Lorem ipsum dolor sit 01.04.2015 in City, Country Sit amet. Lorem ipsum dolor sit amet. 01.04.2015 in City, Country Discritption of the service Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat. Read more Discritption of the service Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt. Lorem ipsum dolor sit amet, consetetur 01.04.2015 in City, Country sea takimata sanctus est Lorem ipsum dolor sit 01.04.2015 in City, Country Sit amet. Lorem ipsum dolor sit amet. 01.04.2015 in City, Country Bulletpoint lorem ipsum dolor sit amet. Bulletpoint lorem. Bulletpoint lorem ipsum. Imprint Therms of usage About Weye? Login as curator Follow us on upload Search videos Weye.Boana.2015©AllRightsReserved
  19. 19. How my service works? the co-housing fridge of Electrolux Karin is a student whom share the flat with three another students. She arrived now form the market and she is making the Check-in in her Cool-Fridge®Electrolux. She check the recipes suggestion to see what she can make with the new products that she bought, the Cool-Fridge®Electrolux suggest a Carrot Cake. But she haven’t all ingredients to make the cake, then she check if one of her flatmates have what she mss. Using the LookingInside® she discover Jonh Holl have it and send a scrap to him by the PostScrap® service asking for use his ingredi- ents and inviting him to eat the cake togheter. Jonh normally haven’t time to cook something to himself. He receives the SMS from Karin and answer: “it will be a pleasure”. Jonh arrives at home and they eat the delicious cake made by Karin. Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. CoolFridge.DesignedbyMauroRego.2007©AllRightsReserved
  20. 20. What is the context or focus of my project? Which problem am I trying to solve? What is the value I am taking from this service? How does it fit in my life? Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. https://vimeo.com/58517177 Buzz.VideodesignedbyMauroRego.HPISchoolofDesignThinking2013©AllRightsReserved
  21. 21. Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
  22. 22. Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
  23. 23. Exercise
  24. 24. Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
  25. 25. Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
  26. 26. Draw a storyboard One scene per A4 sheet. Each person draws a scene. You have 10 minutes. Being Visual • Storyboard Time! 1 How might we get stressed office workers a healthy meal? Problem/Situation + Main User Solution + Main Touchpoint User Action How the user activate the service? Service Action Happy end ¾ g v ual
  27. 27. Draw a storyboard One scene per A4 sheet. Each person draws a scene. You have 10 minutes. Being Visual • Storyboard Time! 2 How might we vanish the standing tourists on the bike lanes? Problem/Situation + Main User Solution + Main Touchpoint User Action How the user activate the service? Service Action Happy end ¾ g v ual
  28. 28. Draw a storyboard One scene per A4 sheet. Each person draws a scene. You have 10 minutes. Being Visual • Storyboard Time! 3 How might we help party-goers to overcome their hangover quickly on the next morning? Problem/Situation + Main User Solution + Main Touchpoint User Action How the user activate the service? Service Action Happy end ¾ g v ual
  29. 29. Draw a storyboard One scene per A4 sheet. Each person draws a scene. You have 10 minutes. Being Visual • Storyboard Time! 4 How might we get shy new Berlin arrivers get their first date in town? Problem/Situation + Main User Solution + Main Touchpoint User Action How the user activate the service? Service Action Happy end ¾ g v ual
  30. 30. Draw a storyboard One scene per A4 sheet. Each person draws a scene. You have 10 minutes. Being Visual • Storyboard Time! 5 How might we help cyclists to find a safe parking place in a crowded bike friendly city? (like Berlin during spring/summer)z Problem/Situation + Main User Solution + Main Touchpoint User Action How the user activate the service? Service Action Happy end ¾ g v ual
  31. 31. Take-away
  32. 32. visualizations are interactive tools that will be used, not only appreciated be mindful about the audience and use their visual vocabulary to communicate being visual means to help the brain to understand things faster Black slide = Serious talk Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
  33. 33. Nov 13–14, 2015 at Kalkscheune, Berlin / Germany Interactive conference for Service Innovators
  34. 34. Awesome Speakers Engaging BarCamps Mind-blowing Workshops Walking Service Safari
  35. 35. Thank you servicedesignberlin.de @SD_Berlin fb.com/servicedesignberlin

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