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Campus Wide Student Engagement
Part 1: Using Data-Driven Strategies
to Design
& Develop Your Story
I am Matt W. Cummings
Purpose Builder, Civic Leader, Digital Enthusiast
@mattwcummings
Hello!
I am Sam Ha
Bonner Enthusiast,
Meaning-Maker,
Education Advocate
Brainstorm Time!
◉ What is the data that you collect (in your Civic Engagement Office)
now and what are you doing with it?
◉ What data would you like to know about your program?
Why Data?
We’re gonna move fast... 1
“Too often, assessment is seen as an
afterthought rather than an integral
part of the program or service
planning and implementation
process. -Gavin Henning
Where is #SApro field going...
◉ Trending towards a culture of assessment
Where is #SApro field going...
◉ Trending towards a culture of assessment
◉ $$$ are we worth it
Where is #SApro field going...
◉ Trending towards a culture of assessment
◉ $$$ are we worth it
◉ Cash gained through students retained
DePauw Data Story
◉ How many folks here think that your VPs/Presidents care
about Civic Engagement?
Data we collect
Civic Engagement 2
Data Moments in the Civic Space
Data Moments in the Civic Space
Large Scale Events
◉ Students Sign in
◉ FWS uploads to
spreadsheet land
◉ Spreadsheet land is
joined with
institutional data
Data Moments in the Civic Space
Large Scale Events
◉ Students Sign in
◉ FWS uploads to
spreadsheet land
◉ Spreadsheet land is
joined with
institutional data
Qualitative
◉ Mid Year Student
Journals
◉ 1x1s with student
leaders connected to
SLOs
◉ Monthly Group
Meetings
Data Moments in the Civic Space
Large Scale Events
◉ Students Sign in
◉ FWS uploads to
spreadsheet land
◉ Spreadsheet land is
joined with
institutional data
Qualitative
◉ Mid Year Student
Journals
◉ 1x1s with student
leaders connected to
SLOs
◉ Monthly Group
Meetings
Misc
◉ Social Media
Analytics
◉ Email Opens
◉ Advising
Appointments
Our Approach
◉ Design quality SLOs.
◉ (Its ok to cheat and use the AACU Value Rubrics)
Our Approach
◉ Design quality SLOs.
◉ (Its ok to cheat and use the AACU Value Rubrics)
◉ Ask “how will students demonstrate learning?”
◉ Blogs, Journals, Group Meetings, 1x1s, Conversation, Art, etc..
Our Approach
◉ Design quality SLOs.
◉ (Its ok to cheat and use the AACU Value Rubrics)
◉ Ask “how will students demonstrate learning?”
◉ Blogs, Journals, Group Meetings, 1x1s, Conversation, Art, etc..
◉ Discover your results
◉ Thematic Analysis, Descriptive Statistics
OUR SLOs
◉ Provides evidence of experience in civic-engagement activities and describes what a
person has learned about oneself as it relates to a reinforced and clarified sense of
civic identity and continued commitment to public action. (Civic Identity and
Commitment)
OUR SLOs
◉ Provides evidence of experience in civic-engagement activities and describes what a
person has learned about oneself as it relates to a reinforced and clarified sense of
civic identity and continued commitment to public action. (Civic Identity and
Commitment)
◉ Demonstrates independent experience and shows initiative in team leadership of
complex or multiple civic engagement activities,accompanied by reflective insights or
analysis about the aims and accomplishments of one’s actions. (Civic Action and
Reflection)
Civic Identity and Commitment 1x1 Questions
◉ Does this experience impact your civic responsibility or
social/political responsibility (social understanding)?
◉ Has anything surprised you about your service experience? If so,
why?
◉ What are the 5 most important values to you? Why?
◉ Have any of your values changed because of your community
service experience? Were any of your values challenged?
◉ How did community service become important in your life?
Civic Action and Reflection: 1x1 Questions
◉ What impact does your program have in the community?
◉ What population is being served?
◉ What more needs to be done to address the needs of the
community?
◉ What skills have you utilized? What skills have you developed?
◉ Do you think your work has made a positive impact?
◉ What have you accomplished? (What are you proud of?)
Group Meetings
◉ September-Orientation and Team Building
◉ October- TFA, City Year, Peace Corps Panel
◉ November-Hubbard Center-Resume Workshop, Summer Grant
Readiness
◉ December-End of Semester Celebration
◉ February-Orientation Team Building
◉ March- Student Leadership Challenge Assessment
◉ April- Community Partner
◉ May-End of Year Celebration
Thematic Analysis and Qualitative Approaches
Thematic Analysis and Qualitative Approaches
◉ Utilize existing rubrics to assess student writing (AACU Rubics)
◉ Thematic Analysis:
◉ Read through responses
◉ Notice themes
◉ Identify themes with “code words”
Thematic Analysis and Qualitative Approaches
◉ Utilize existing rubrics to assess student writing (AACU Rubics)
◉ Thematic Analysis:
◉ Read through responses
◉ Notice themes
◉ Identify themes with “code words”
◉ Example: Most students discuss an ethos of service becoming
important to them through a faith community or honors
society.
Assessment vs Evaluation
Assessment:
Demonstrates student
learning, more
qualitative focus.
Evaluation: Combines
assessment with overall
effectiveness of the
program. Heavier
descriptive statistics.
Brainstorm Time
◉ What are the questions you would like to see answered with data?
◉ What positive role can data play to boost campus-wide
engagement?
Descriptive Statistics
Quantify Everything 3
Info we collect
◉ All volunteer information
◉ Sign-in sheets at sites
◉ Analysis:
◉ Race, Gender, Major
◉ Frequencies of visits
◉ Who volunteers the most
◉ First Year Students- who joins greek organizations
Digital Data
◉ Measure Facebook Growth
◉ Impressions/Reach
◉ ROI for Marketing/Paid Ads
◉ Who opens our emails and frequencies (using Mailchimp)
What do we do with our data?
◉ EOY Reporting
◉ Program Evaluation/Assessment
◉ Grants. Fundraising. Outside $$$.
◉ Presidential Honor Roll, NASPA Lead Certification
◉ DePauw Website, Admissions Flyer, Marketing Materials, DePauw
Magazine.
Tips
◉ Avoid Likert Scales
◉ Avoid pre/post test
◉ Data Building is a multi-year phase.
◉ Learn Excel
◉ Ask people for help

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Data presentation for Bonner

  • 1. Campus Wide Student Engagement Part 1: Using Data-Driven Strategies to Design & Develop Your Story
  • 2. I am Matt W. Cummings Purpose Builder, Civic Leader, Digital Enthusiast @mattwcummings Hello!
  • 3. I am Sam Ha Bonner Enthusiast, Meaning-Maker, Education Advocate
  • 4. Brainstorm Time! ◉ What is the data that you collect (in your Civic Engagement Office) now and what are you doing with it? ◉ What data would you like to know about your program?
  • 5. Why Data? We’re gonna move fast... 1
  • 6. “Too often, assessment is seen as an afterthought rather than an integral part of the program or service planning and implementation process. -Gavin Henning
  • 7. Where is #SApro field going... ◉ Trending towards a culture of assessment
  • 8. Where is #SApro field going... ◉ Trending towards a culture of assessment ◉ $$$ are we worth it
  • 9. Where is #SApro field going... ◉ Trending towards a culture of assessment ◉ $$$ are we worth it ◉ Cash gained through students retained
  • 10. DePauw Data Story ◉ How many folks here think that your VPs/Presidents care about Civic Engagement?
  • 11. Data we collect Civic Engagement 2
  • 12. Data Moments in the Civic Space
  • 13. Data Moments in the Civic Space Large Scale Events ◉ Students Sign in ◉ FWS uploads to spreadsheet land ◉ Spreadsheet land is joined with institutional data
  • 14. Data Moments in the Civic Space Large Scale Events ◉ Students Sign in ◉ FWS uploads to spreadsheet land ◉ Spreadsheet land is joined with institutional data Qualitative ◉ Mid Year Student Journals ◉ 1x1s with student leaders connected to SLOs ◉ Monthly Group Meetings
  • 15. Data Moments in the Civic Space Large Scale Events ◉ Students Sign in ◉ FWS uploads to spreadsheet land ◉ Spreadsheet land is joined with institutional data Qualitative ◉ Mid Year Student Journals ◉ 1x1s with student leaders connected to SLOs ◉ Monthly Group Meetings Misc ◉ Social Media Analytics ◉ Email Opens ◉ Advising Appointments
  • 16. Our Approach ◉ Design quality SLOs. ◉ (Its ok to cheat and use the AACU Value Rubrics)
  • 17. Our Approach ◉ Design quality SLOs. ◉ (Its ok to cheat and use the AACU Value Rubrics) ◉ Ask “how will students demonstrate learning?” ◉ Blogs, Journals, Group Meetings, 1x1s, Conversation, Art, etc..
  • 18. Our Approach ◉ Design quality SLOs. ◉ (Its ok to cheat and use the AACU Value Rubrics) ◉ Ask “how will students demonstrate learning?” ◉ Blogs, Journals, Group Meetings, 1x1s, Conversation, Art, etc.. ◉ Discover your results ◉ Thematic Analysis, Descriptive Statistics
  • 19. OUR SLOs ◉ Provides evidence of experience in civic-engagement activities and describes what a person has learned about oneself as it relates to a reinforced and clarified sense of civic identity and continued commitment to public action. (Civic Identity and Commitment)
  • 20. OUR SLOs ◉ Provides evidence of experience in civic-engagement activities and describes what a person has learned about oneself as it relates to a reinforced and clarified sense of civic identity and continued commitment to public action. (Civic Identity and Commitment) ◉ Demonstrates independent experience and shows initiative in team leadership of complex or multiple civic engagement activities,accompanied by reflective insights or analysis about the aims and accomplishments of one’s actions. (Civic Action and Reflection)
  • 21. Civic Identity and Commitment 1x1 Questions ◉ Does this experience impact your civic responsibility or social/political responsibility (social understanding)? ◉ Has anything surprised you about your service experience? If so, why? ◉ What are the 5 most important values to you? Why? ◉ Have any of your values changed because of your community service experience? Were any of your values challenged? ◉ How did community service become important in your life?
  • 22. Civic Action and Reflection: 1x1 Questions ◉ What impact does your program have in the community? ◉ What population is being served? ◉ What more needs to be done to address the needs of the community? ◉ What skills have you utilized? What skills have you developed? ◉ Do you think your work has made a positive impact? ◉ What have you accomplished? (What are you proud of?)
  • 23. Group Meetings ◉ September-Orientation and Team Building ◉ October- TFA, City Year, Peace Corps Panel ◉ November-Hubbard Center-Resume Workshop, Summer Grant Readiness ◉ December-End of Semester Celebration ◉ February-Orientation Team Building ◉ March- Student Leadership Challenge Assessment ◉ April- Community Partner ◉ May-End of Year Celebration
  • 24. Thematic Analysis and Qualitative Approaches
  • 25. Thematic Analysis and Qualitative Approaches ◉ Utilize existing rubrics to assess student writing (AACU Rubics) ◉ Thematic Analysis: ◉ Read through responses ◉ Notice themes ◉ Identify themes with “code words”
  • 26. Thematic Analysis and Qualitative Approaches ◉ Utilize existing rubrics to assess student writing (AACU Rubics) ◉ Thematic Analysis: ◉ Read through responses ◉ Notice themes ◉ Identify themes with “code words” ◉ Example: Most students discuss an ethos of service becoming important to them through a faith community or honors society.
  • 27. Assessment vs Evaluation Assessment: Demonstrates student learning, more qualitative focus. Evaluation: Combines assessment with overall effectiveness of the program. Heavier descriptive statistics.
  • 28. Brainstorm Time ◉ What are the questions you would like to see answered with data? ◉ What positive role can data play to boost campus-wide engagement?
  • 30. Info we collect ◉ All volunteer information ◉ Sign-in sheets at sites ◉ Analysis: ◉ Race, Gender, Major ◉ Frequencies of visits ◉ Who volunteers the most ◉ First Year Students- who joins greek organizations
  • 31. Digital Data ◉ Measure Facebook Growth ◉ Impressions/Reach ◉ ROI for Marketing/Paid Ads ◉ Who opens our emails and frequencies (using Mailchimp)
  • 32. What do we do with our data? ◉ EOY Reporting ◉ Program Evaluation/Assessment ◉ Grants. Fundraising. Outside $$$. ◉ Presidential Honor Roll, NASPA Lead Certification ◉ DePauw Website, Admissions Flyer, Marketing Materials, DePauw Magazine.
  • 33. Tips ◉ Avoid Likert Scales ◉ Avoid pre/post test ◉ Data Building is a multi-year phase. ◉ Learn Excel ◉ Ask people for help