Presentation to the Pacific West Chapter of Ingram Micro VTN, July 10, 2009 in Las Vegas.

1. Social Media Optimization and Strategy Presented to the Pacific West Chapter of Ingram Micro VTN By Matt Singley http://mattsingley.com

2. Who Am I? Serial Entrepreneur Former Ingram Micro VAR Los Angeles based Social Media Strategist Beach Bum Currently working with Geodelic, Life Without Limbs, SpinVox and Resume Bucket 2 Pacific West Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

3. What Is Social Media? n. Social Media [soh-shuhlmee-dee-uh] Social media is online content created by people using highly accessible and scalable publishing technologies. The content is interactive and dynamic, not controlled by any one person or entity. 3 Pacific West Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

4. Why Should I Care? I’m too busy I can’t make any money off of social networks I wouldn’t even know where to start That stuff is for kids 4 Pacific West Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

5. The Money Issue Twitter is not a silver bullet Big businesses are reporting big revenue as a result of Social Networks You probably won’t make money directly from Social Networks, but will make money because of Social Networks 5 Pacific West Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

6. Who Is Online? Facebook user: Married (40%) average income of $61k Twitter: Entrepreneurial , average income of $58k LinkedIn: Professional, average income of $89k 6 Pacific West Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

7. About Being Too Busy… Can “work” your social networks in 10-30 minutes per day Use tools to do the job for you Likely a first touchpoint with potential customers Can you afford not to find the time? 7 Pacific West Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

8. So Where Do I Start? Secure Monitor Create Engage 8 Pacific West Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

9. So Where Do I Start? SECURE Fine what is available http://namechk.com/ Grab the big 3! Twitter, Facebook, LinkedIn Use an email alias to register (e.g. socialnetworks@mattsingley.com) 9 Pacific West Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

10. So Where Do I Start? MONITOR Google Analytics Craigslist Feeds (e.g. “IT Help”) Paid Services (Radian6) 10 Pacific West Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

11. So Where Do I Start? CREATE Blog: 1-2 times per week Facebook: 3-5 times per week Twitter: 2-3 times per day (you can do it!) 11 Pacific West Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

12. So Where Do I Start? ENGAGE Social Media is a two way conversation, not a podium. Reply and comment on what other people are doing as well…this will develop trust and loyalty. 12 Pacific West Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

13. Tools of the Trade Tweetdeck (http://tweetdeck.com) This is “air traffic control” for Twitter Tweetlater (http://tweetlater.com) Allows you to schedule posts for a later time Bit.ly (http://bit.ly) A URL shortener and tracker Google Reader (http://google.com/reader) Aggregate your keyword searches 13 Pacific West Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

14. Mobile Tools of the Trade iPhone: Twitterfon (easy to use, lightweight client) or Twittelator Pro (all the bells and whistles) Blackberry: Twitterberry (everything you need) Windows Mobile: http://dabr.co.uk This browser-based Twitter client is quick and robust 14 Pacific West Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

15. Ethics Disclosure, Disclosure, Disclosure! Disclose who you are, who you work for and any other relevant affiliations from the first encounter. Disclose any business/client relationship if communicating on behalf of a third party. Comply with all laws and regulations …remember, the FTC is watching! 15 Pacific West Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

16. The Bottom Line Social Media is more than fun and games, it is relationship marketing. Go to where your customers are, do not wait for them to come to you. Don’t give up! Relationships take time, but they are worth it in the end. TIME + TRANSPARENCY = TRUST 16 Pacific West Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

17. The REAL Bottom Line TIME + TRANSPARENCY = TRU$T 17 Pacific West Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

18. Contact Matt Singley Twitter: http://twitter.com/mattsingley Facebook: http://facebook.com/mattsingley Blog: http://mattsingley.com/blog Office: 323-774-1269 Email: matt@mattsingley.com 18 Pacific West Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com