1. Innovation in Recruitment:
Best Practices to Source & Attract Top Talent

2. Trends Watch
Employment Branding
Referral Programs
Focus on Hire Quality
Building the Business Case for
Recruiting/Budget
Social Networks/Mobile/Video
Better Career Sites/CRM
Dr. John Sullivan, Electronic Recruiting Exchange

3. 10 Steps for Strategy 1. Measure
2. Establish goals
3. Understand your
audience

4. your candidate…
Online Activities
Engineers
Watched online
video, 28.4%
Used instant
messenger/IM, Used e-mail, 73.4%
30.1%
Obtained financial
information, 35.5%
Used social
Made a purchase networking sites
for personal use, 54.0%
40.0%
Obtained sports,
news & Paid bills on-line,
information, 40.1% 45.2%

5. 10 Steps for Strategy 1. Measure
2. Establish goals
3. Understand your
audience
4. Capture employee
feedback
5. Align with organizational
objectives

6. Chain Reaction ROI
Employment More Quality Better Care Improved ROI
Brand & Image for
& Less Quantity Better Fit & Hospital
Recruitment Turnover
Strategy

7. 10 Steps for Strategy 1. Measure
2. Establish goals
3. Understand your
audience
4. Capture employee
feedback
5. Align with organizational
objectives
6. Build internally

9. Are you selling jobs?

10. Why you?
why choose you?

11. Is your ERP effective…?
1. Make it easy
2. Communicate
3. Create brand ambassadors

12. 10 Steps for Strategy 1. Measure
2. Establish goals
3. Understand your
audience
4. Capture employee
feedback
5. Align with organizational
objectives
6. Build internally
7. Focus externally

19. SEM
Video
SEO

20. Video SEM
SEO

21. “NetGeners place more emphasis on
personal recommendations than on brand
names when deciding which products and
services to buy.”
-Economist Intelligence Unit

22. The Social Media Presence
•Six of the twelve most visited websites are social
•Social network usage has exceeded Web-based e-mail usage
•More than four out of five online Americans are active in
either creating, participating in or reading some form of social
content at least once a month
•Facebook: +600 million
•LinkedIn: +100 million
•Twitter: +200 million

23. Strength in Numbers

24. Growth: 2008 through 2010
228%
1382%
82%
137%

26. Branded Careers Page
o Employment brand
o Career information
o Employee testimonials
o Culture
o Events
o Community involvement

27. Twettiquette
Tweeple (Tweeps)
Twaffic
Tweetup

33. • Network Membership Europe Latin America
3%
& Reach 24%
 Over 100 million professionals*
– ~1 million members join Asia
every week 8%
– Roughly 1 new sign-up
Africa
per second 2%
 200 countries
Middle East
 English, Spanish, French 1%
and now German! Oceania
 150 industries 2%
Other North America
 Members from all five hundred 0% 60%
of the Fortune 500

39. B

40. “2010: The Year We Stopped Talking”

41. “Gen Y doesn’t do email.
They consider it a quaint
form of communication,
used to keep in touch
with their parents.”
-James Chung, Reach Advisors

42. Is mobile really the
future…?
93% of Americans own a cell phone
96% of 18-29 year olds own a cell phone
People are not just using it to make calls
Smart phones are now 30% of the mobile market
Smart phones will take a majority of the market share in 2011
More people browse the mobile web daily than read newspapers
Phones are “valuable” to people
30% of all web traffic will come from mobile phones by 2012

43. Mobile Career Site

44. SMS Campaign
Engage!
Text “Toyotajobs”
to 78257
Mobile Search
Mobile Marketing

45. QR Codes

46. Augmented Reality

47. 10 Steps for Strategy 1. Measure
2. Establish goals
3. Understand your
audience
4. Capture employee
feedback
5. Align with organizational
objectives
6. Build internally
7. Focus externally
8. Determine ROI

48. Measuring your ROI
Brand Effectiveness
Candidate Experience
Source Channel Effectiveness
Quality of Hire – Fit
Improved Retention
Positive Overall Impact

49. 10 Steps for Strategy 1. Measure
2. Establish goals
3. Understand your
audience
4. Capture employee
feedback
5. Align with organizational
objectives
6. Build internally
7. Focus externally
8. Determine ROI
9. Evaluate and evolve
10. Never stop learning

50. LIFE ISN’T ABOUT
FINDING YOURSELF.
LIFE IS ABOUT
CREATING
YOURSELF.
-George Bernard Shaw

51. Thank You!
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Email: mkaiser@nasrecruitment.com