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2010 NYC BAPI presentation

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Matthieu Houle
Matthieu Houle
BusinessTechnology
1 of 31
powered by
Matthieu Houle Director - Mobile & Platform @matthieuhoule
:who we are
11.5M Unique Monthly Visitors
Mobile is Sexy
20% of our Searches will be conducted on Mobile devices by the end of 2010
Purpose Execution Evangelism
… so why an API?
“ The smartest people are always somewhere else.”
[object Object],[object Object],[object Object],What’s in it for our Company?
Year 1 Targets # Business Searches Sign-Ups 1,000 Active 250 Mashups/Apps 50
30% of our Mobile Searches Will Come from
Simple is beautiful
L cal Content + $
1,500,000 Business Listings Profiles, Pictures, Videos
2,250 B2B Sales People
Purpose Execution Evangelism
… build block by block, before run Illustration by glennz.com
Building the PORTAL
Building the TEAM ,[object Object],[object Object],[object Object],Internal ,[object Object],[object Object],External
Purpose Execution Evangelism
Segmentation Seed Startup The Big Deals Influence Decreases Longer Term Payoff Impact Time
 
Launch – our coming out party at FITC
 
Supported by social
 
 
 
 
Purpose Execution Evangelism

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2010 NYC BAPI presentation

Editor's Notes

  1. I’m a father Responsible for Mobile & API at
  2. Section 1: First, let me introduce to you the new YP. Talk about the perception that we’re a product vs a performance media company Legitimacy before getting to section 2, Mobile Local
  3. 40% of Canadians Almost 300K paying Advertisers Online Products
  4. When you think about it… Yellow Media is built for Mobile. We've been waiting 100 years for mobile technology to be available.
  5. 1.8M downloaded application
  6. Verticalization, Hyper-Localization of experiences
  7. recruiting an army of developers not on payroll. Scaling Reach - in a fragmenting media environment those assets to the dev community and it return become the "dark star" of qualified leads.
  8. - Target linked to key business objectives
  9. 1.8M downloaded application
  10. - When we distill it from a developer perspective, we have two core assets that make YPG unique: our content and our monetization capabilities. The YellowAPI strategy is to offer
  11. Your plans will change Developers will engage. Listen to them Get the results in!