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Chris Dimmock, Founder & CEO SEO Issues Affili@Syd 2010
Affiliate An affiliate is an individual advertiser or website owner who has a business relationship with a merchant to promote the merchant's product or service. The affiliate earns a small commission from the merchant for each referral that results in a sale; the merchant handles payment and fulfillment. http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=14808  Google’s definition of an affiliate:
[object Object],[object Object],[object Object],[object Object]
 
 
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],My advice is to….
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Paid/ subscription based keyword tools:
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Hot keywords - trending topics, hot searches, predictions, time based
 
 
 
 
[object Object],[object Object],[object Object],[object Object]
 
 
 
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Often the actual numbers are Bulls4!#, its relative proportions that guide... Searches by market, exact match US AU UK [urethane bushings] 720     [poly bushings] 590     58 [polyurethane bushes] 110 170 1,900 [urethane bushes]   110 36
[object Object]
In Australia, and the UK, it’s called a Mazda MX5
In Japan – it’s called a Mazda Roadster…. And in North America -  it’s called a Mazda Miata….
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Let’s look at tools for analysing your competitors/ buying domains….
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],Other tools for analysing your site, or analysing competitors
Good for reviewing competitor sites....
“ related keywords” ideas: http://adlab.msn.com/Keyword-Group-Detection/  http://labs.google.com/sets
 
Back end checker Detects over 120 different website platforms (name & version)  https://addons.mozilla.org/en-US/firefox/addon/10493/ SenSEO On page SEO checker by keyword, works with Firebug https://addons.mozilla.org/en-US/firefox/addon/9403/ Google Global  Quickly see organic and paid Google search results as they appear in different countries https://addons.mozilla.org/en-US/firefox/addon/5977/ Other analysis tools:
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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20100608 final-affiliate-cogentis-dimmock

  • 1. Chris Dimmock, Founder & CEO SEO Issues Affili@Syd 2010
  • 2. Affiliate An affiliate is an individual advertiser or website owner who has a business relationship with a merchant to promote the merchant's product or service. The affiliate earns a small commission from the merchant for each referral that results in a sale; the merchant handles payment and fulfillment. http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=14808 Google’s definition of an affiliate:
  • 3.
  • 4.  
  • 5.  
  • 6.  
  • 7.  
  • 8.
  • 9.  
  • 10.
  • 11.
  • 12.  
  • 13.
  • 14.  
  • 15.  
  • 16.  
  • 17.  
  • 18.
  • 19.  
  • 20.  
  • 21.  
  • 22.
  • 23.
  • 24. Often the actual numbers are Bulls4!#, its relative proportions that guide... Searches by market, exact match US AU UK [urethane bushings] 720     [poly bushings] 590     58 [polyurethane bushes] 110 170 1,900 [urethane bushes]   110 36
  • 25.
  • 26. In Australia, and the UK, it’s called a Mazda MX5
  • 27. In Japan – it’s called a Mazda Roadster…. And in North America - it’s called a Mazda Miata….
  • 28.
  • 29.
  • 30.  
  • 31.  
  • 32.
  • 33. Good for reviewing competitor sites....
  • 34. “ related keywords” ideas: http://adlab.msn.com/Keyword-Group-Detection/ http://labs.google.com/sets
  • 35.  
  • 36. Back end checker Detects over 120 different website platforms (name & version) https://addons.mozilla.org/en-US/firefox/addon/10493/ SenSEO On page SEO checker by keyword, works with Firebug https://addons.mozilla.org/en-US/firefox/addon/9403/ Google Global Quickly see organic and paid Google search results as they appear in different countries https://addons.mozilla.org/en-US/firefox/addon/5977/ Other analysis tools:
  • 37.
  • 38.