Social Media Marketing - Digital Strategies Seminar
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Overview of Social Media for business, including case study. Presented at Digital Strategies Seminar Brisbane July 2009 by Matt Forman from Traffika
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Social Media Marketing - Digital Strategies Seminar
- 1. SOCIAL MEDIA FOR YOUR BUSINESS
- 3. Discover the importance of using Social Media in partnership with Search
- 4. Learn about using Facebook and Twitter for business
- 5. Case Study: Getting results from Social Media
- 7. Previously CEO at one of Australia’s fastest growing niche social networks (LIMBO®)
- 8. 12 years digital experience including senior online leadership positions at The Perfume Connection and FuelWatch
- 10. “Es” of Social Media Educate Engage Entertain
- 12. Same rules apply – CONTENT IS STILL KING
- 13. Well optimised content distributed through social networks turbo charges your SEOImages from Flickr & used under Creative Commons license: http://www.flickr.com/photos/andrewhuth/803693899 & http://www.flickr.com/photos/diyanakamaruza/3279036914
- 14. Fishing Where The Fish Are
- 15. Aussies are a social bunch *Source: Hitwise Top Websites report 13/07/09
- 16. We’re even social in our searches *Source: Hitwise Top Search Terms report 13/07/09
- 17. Social Networks We’ll Discuss Tonight Over 5.3 million adult Australian members* Over 750,000 Australian members** *Source: Facebook Advertising13/07/09 **Source: Nielsen Netview, May 2009
- 19. More than 100 million users log on to Facebook at least once each day
- 20. The fastest growing demographic is those 35 years and older
- 21. More than 4 billion minutes are spent on Facebook each day
- 23. Brisbane Is A Social City Source: kristi-barrow.com and Facebook Advertising, Estimates taken on 19th of December 2008
- 25. More than 2 million ‘tweets’per day
- 27. Twitter bandwagon gains momentum Source: Nielsen Netview, March 2009
- 28. Elements of a Successful Social Media Campaign
- 30. Specialist resources for parents & grandparents of young children (new born to 5 years)
- 31. Based in Australia but sells globally
- 33. Develop a trusted relationship with target market
- 34. Build database of parents
- 36. Develop brand identities on the major social platforms (Facebook, Twitter, Myspace)
- 37. Microsite to support book launch
- 38. Give away much of the content through blog
- 40. Actively engaging fans by stimulating conversations around parenting tips & stories
- 41. Viral competition – upload pic of your child ‘being triumphant’ to win
- 42. Answering specific parenting questions
- 44. Actively engaging fans by stimulating conversations around parenting tips
- 45. Responding to every @reply and DM personally
- 46. Answering specific parenting questions
- 48. Giving away value creates value
- 49. RSS syndication of content to Twitter, Facebook + 12 other social platforms
- 51. Getting Started Start listening to conversations. Do some searches and listen to conversations your prospects, customers and competitors are having Protect your brand. Create profiles and register your vanity URLs on the leading social sites Get involved. Start contributing to the conversations. Ask questions. Add value.
- 52. How We Can Help FREE Social Media consult (valued @ $300)
- 53. Connect With Us
- 55. Presentation available from slideshare.net/mattforman
- 56. Tweet me @ twitter.com/mattforman