My deck from BrightonSEO, giving a brief overview of some useful APIs for search marketers and some free code.

1. The Magic of APIs
BrightonSEO 2013
Matt Beswick
@ma$beswick

2. 20 minutes?!?
@ma$beswick

3. Not just for
geeks*
@ma$beswick
*Knowing how
to code helps.

4. @ma$beswick
Get your
learning on…

5. Some
Data
Your
Code
Cool
Stuff
APIs
(over) Simplified
@ma$beswick

6. Example 1: Competitor Analysis

7. *Knowing how
to code helps.
h$p://moz.com/products/api
h$p://developer-­‐support.majes<cseo.com/
Our Heroes!

8. pick some sites
@ma$beswick

9. pick some sites
Get a combined
list of links.
@ma$beswick

10. @ma$beswick
Export to excel. Analyse. Get loads of links.

13. 1. Create a list of twitter users
2. Get a list of their last 200 tweets
3. Check those tweets for links
4. Look for trends… and reach out!
A quick how to…

14. Enter your list of
users…
Wait a few
minutes for this

16. Analyse
a
page
for
topics
Get
that
list
and
store
it
Use
it
as
a
basis
for
outreach

17. An example Textwise Response…

18. Don’t
Forget
Your
Spider

19. Keep
on
crawlin’!
Build
up
a
searchable
database
of
sites
Use
that
db
as
a
basis
for
outreach
…
and
also
check
who
they
link
to.
Crawl
each
of
those
sites
and
check
for
topics…
Start
with
a
‘seed’
list
of
sites

20. … and here’s a quick example of sites.

21. How about this?
www.ma$beswick.co.uk/outsourcing-­‐guide/
Use
the
process
I
just
described
but
mix
it
up
by
outsourcing
some
extra
valida<on,
and
then
using
the
BuzzStream
API
to
get
your
data
into
their
system.

23. http://www.mattbeswick.co.uk/big-list-of-apis/
Examples & Free Code!

24. Thanks!
www.mattbeswick.co.uk
@mattbeswick
www.hiddenpixel.com