18. Google Analytics
1. Create an Account (http://www.google.com/analytics/)
2. Install (http://www.wikihow.com/Add-Google-Analytics-to-
Blogger for blogger or http://wordpress.org/plugins/google-analytics-
for-wordpress/ for wordpress)
3. Log in and Play – you won’t break anything!
19. Google Webmaster Tools
1. Create an Account (https://www.google.com/webmasters/
tools/)
2. Install (Automatically done for Blogger, use https://yoast.com/
wordpress/plugins/seo/ for Wordpress)
3. Log in and Play – you won’t break anything!
20. Google Keyword Planner
1. Login to your Google Account (https://
adwords.google.com/KeywordPlanner)
2. Click ‘Search for New Keyword and Ad Group
Ideas’
3. Start entering Keyword Ideas
62. On page Things to Remember
1. Don’t underestimate the power of navigation
– think “Top Down”.
2. Whenever possible, link between your posts.
3. Set your site up for people
4. If you’re using wordpress, install a related
posts plugiN (http://wordpress.org/plugins/nrelate-related-content/)
63. OFF page Things to Remember
1. Getting links from other sites drives
rankings.
2. These need to be relevant and authoratitve –
“Will this link send me traffic?”
3. Don’t game Google – Penguin Will Get you.