A talk I gave at the Extra Credit Meetup at General Assembly on October 1, 2014

1. 9 WAYS TO OPTIMIZE
YOUR REFERRAL FLOW
MATTAN GRIFFEL, ONE MONTH

2. SHOUT OUT TO
IVAN KIRIGIN

3. WATCH
THIS VIDEO

4. LET’S SET SOME
EXPECTATIONS

5. WHAT MOST PEOPLE THINK
1000 people × 50% active each person
refers 1 friend × =

6. WHAT MOST PEOPLE THINK
1000 people × 50% active each person
refers 1 friend × =
500 new users!

7. THE REALITY
1000 people × 50% active 2% use referral
× 50% send =
program
× any invites 10%
× acceptance rate

8. THE REALITY
1000 people × 50% active 2% use referral
× 50% send
10%
any invites × =
program
0.5 new users!
× acceptance rate

9. YOU’LL NEED TO OPTIMIZE
ALL THE THINGS

10. THE LEAN
MARKETING
FRAMEWORK
SEO
PR
EMAIL VIRAL
BLOGS
SEM
CONTESTS
PARTNERSHIPS
REFERRAL

11. 1. MEASURE HAPPINESS

12. “How likely are you to recommend our company
to a friend or colleague?”

14. 2. HAVE A SHARABLE,
TRACKABLE LINK

16. 3. TEST ALL THE OPTIONS

23. THAT MEANS:

24. DIRECT URL

25. FACEBOOK

26. TWITTER

27. EMAIL

28. BULK EMAIL

29. (GET CREATIVE)

30. 4. GIVE “SYMMETRIC
BONUSES”

36. THE ORIGINAL:

38. 5. OPTIMIZE THE
LANDING PAGE

45. STREAMLINE
REGISTRATION FLOW

46. PUT THEIR INFO IN THE FORM IF
YOU ALREADY KNOW IT

47. DEEPLINK TO MOBILE
LANDING PAGES

48. 6. GIVE PEOPLE A STATUS
ON THEIR INVITES

52. 7. BUT DON’T BE
A DOWNER

55. 8. BRING IT UP AT THE
RIGHT MOMENTS

56. THIS IS
OBVIOUS

59. THE LESS “BOLTED ON”
THE BETTER

61. 9. USE PLUG-AND-PLAY
REFERRAL TOOLS

64. HERE ARE SOME MORE I
HAVEN’T TRIED:
• AddShoppers, addshoppers.com
• Ambassador, getambassador.com
• Extole, extole.com
• Invitereferrals, invitereferrals.com
• InviteBox, invitebox.com
• Involver, involver.com
• NextBee, nextbee.com
• Referral SaaSquatch,
referralsaasquatch.com
• ReferralCandy, referralcandy.com
• SocialTwist, socialtwist.com
• Talkable, talkable.com

65. THEY GENERALLY LOOK LIKE THIS:

66. (BONUS) 10. A GROWTH HACK I
DISCOVERED WHILE MAKING
THIS PRESENTATION:

70. RESOURCES

71. 27 REFERRAL
PROGRAM
HACK-TICS IN
20 MINUTES

72. AN EPIC LIST
OF 47
REFERRAL
PROGRAMS

73. GROWTHHACKERS.COM

74. THANK YOU ;)
MATTAN GRIFFEL
MATTAN@ONEMONTH.COM
Sign up for the One Month Growth Hacking
waiting list at onemonth.com