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9 Ways to Optimize Your Referral Flow

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Mattan Griffel
Mattan Griffel

A talk I gave at the Extra Credit Meetup at General Assembly on October 1, 2014

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9 WAYS TO OPTIMIZE YOUR REFERRAL FLOW MATTAN GRIFFEL, ONE MONTH
SHOUT OUT TO IVAN KIRIGIN
WATCH THIS VIDEO
LET’S SET SOME EXPECTATIONS
WHAT MOST PEOPLE THINK 1000 people × 50% active each person refers 1 friend × =
WHAT MOST PEOPLE THINK 1000 people × 50% active each person refers 1 friend × = 500 new users!
THE REALITY 1000 people × 50% active 2% use referral × 50% send = program × any invites 10% × acceptance rate
THE REALITY 1000 people × 50% active 2% use referral × 50% send 10% any invites × = program 0.5 new users! × acceptance rate
YOU’LL NEED TO OPTIMIZE ALL THE THINGS
THE LEAN MARKETING FRAMEWORK SEO PR EMAIL VIRAL BLOGS SEM CONTESTS PARTNERSHIPS REFERRAL
1. MEASURE HAPPINESS
“How likely are you to recommend our company to a friend or colleague?”
2. HAVE A SHARABLE, TRACKABLE LINK
3. TEST ALL THE OPTIONS
THAT MEANS:
DIRECT URL
FACEBOOK
TWITTER
EMAIL
BULK EMAIL
(GET CREATIVE)
4. GIVE “SYMMETRIC BONUSES”
THE ORIGINAL:
5. OPTIMIZE THE LANDING PAGE
STREAMLINE REGISTRATION FLOW
PUT THEIR INFO IN THE FORM IF YOU ALREADY KNOW IT
DEEPLINK TO MOBILE LANDING PAGES
6. GIVE PEOPLE A STATUS ON THEIR INVITES
7. BUT DON’T BE A DOWNER
8. BRING IT UP AT THE RIGHT MOMENTS
THIS IS OBVIOUS
THE LESS “BOLTED ON” THE BETTER
9. USE PLUG-AND-PLAY REFERRAL TOOLS
HERE ARE SOME MORE I HAVEN’T TRIED: • AddShoppers, addshoppers.com • Ambassador, getambassador.com • Extole, extole.com • Invitereferrals, invitereferrals.com • InviteBox, invitebox.com • Involver, involver.com • NextBee, nextbee.com • Referral SaaSquatch, referralsaasquatch.com • ReferralCandy, referralcandy.com • SocialTwist, socialtwist.com • Talkable, talkable.com
THEY GENERALLY LOOK LIKE THIS:
(BONUS) 10. A GROWTH HACK I DISCOVERED WHILE MAKING THIS PRESENTATION:
RESOURCES
27 REFERRAL PROGRAM HACK-TICS IN 20 MINUTES
AN EPIC LIST OF 47 REFERRAL PROGRAMS
GROWTHHACKERS.COM
THANK YOU ;) MATTAN GRIFFEL MATTAN@ONEMONTH.COM Sign up for the One Month Growth Hacking waiting list at onemonth.com

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