9 Ways to Optimize Your Referral Flow
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A talk I gave at the Extra Credit Meetup at General Assembly on October 1, 2014
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9 Ways to Optimize Your Referral Flow
- 1. 9 WAYS TO OPTIMIZE YOUR REFERRAL FLOW MATTAN GRIFFEL, ONE MONTH
- 2. SHOUT OUT TO IVAN KIRIGIN
- 4. LET’S SET SOME EXPECTATIONS
- 5. WHAT MOST PEOPLE THINK 1000 people × 50% active each person refers 1 friend × =
- 6. WHAT MOST PEOPLE THINK 1000 people × 50% active each person refers 1 friend × = 500 new users!
- 7. THE REALITY 1000 people × 50% active 2% use referral × 50% send = program × any invites 10% × acceptance rate
- 8. THE REALITY 1000 people × 50% active 2% use referral × 50% send 10% any invites × = program 0.5 new users! × acceptance rate
- 9. YOU’LL NEED TO OPTIMIZE ALL THE THINGS
- 10. THE LEAN MARKETING FRAMEWORK SEO PR EMAIL VIRAL BLOGS SEM CONTESTS PARTNERSHIPS REFERRAL
- 12. “How likely are you to recommend our company to a friend or colleague?”
- 14. 2. HAVE A SHARABLE, TRACKABLE LINK
- 16. 3. TEST ALL THE OPTIONS
- 23. THAT MEANS:
- 24. DIRECT URL
- 25. FACEBOOK
- 26. TWITTER
- 27. EMAIL
- 28. BULK EMAIL
- 29. (GET CREATIVE)
- 30. 4. GIVE “SYMMETRIC BONUSES”
- 36. THE ORIGINAL:
- 38. 5. OPTIMIZE THE LANDING PAGE
- 46. PUT THEIR INFO IN THE FORM IF YOU ALREADY KNOW IT
- 47. DEEPLINK TO MOBILE LANDING PAGES
- 48. 6. GIVE PEOPLE A STATUS ON THEIR INVITES
- 52. 7. BUT DON’T BE A DOWNER
- 55. 8. BRING IT UP AT THE RIGHT MOMENTS
- 56. THIS IS OBVIOUS
- 59. THE LESS “BOLTED ON” THE BETTER
- 61. 9. USE PLUG-AND-PLAY REFERRAL TOOLS
- 64. HERE ARE SOME MORE I HAVEN’T TRIED: • AddShoppers, addshoppers.com • Ambassador, getambassador.com • Extole, extole.com • Invitereferrals, invitereferrals.com • InviteBox, invitebox.com • Involver, involver.com • NextBee, nextbee.com • Referral SaaSquatch, referralsaasquatch.com • ReferralCandy, referralcandy.com • SocialTwist, socialtwist.com • Talkable, talkable.com
- 65. THEY GENERALLY LOOK LIKE THIS:
- 66. (BONUS) 10. A GROWTH HACK I DISCOVERED WHILE MAKING THIS PRESENTATION:
- 70. RESOURCES
- 71. 27 REFERRAL PROGRAM HACK-TICS IN 20 MINUTES
- 72. AN EPIC LIST OF 47 REFERRAL PROGRAMS
- 74. THANK YOU ;) MATTAN GRIFFEL MATTAN@ONEMONTH.COM Sign up for the One Month Growth Hacking waiting list at onemonth.com