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9 Ways to Optimize Your Referral Flow
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Mattan Griffel
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A talk I gave at the Extra Credit Meetup at General Assembly on October 1, 2014
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9 Ways to Optimize Your Referral Flow
1.
9 WAYS TO
OPTIMIZE YOUR REFERRAL FLOW MATTAN GRIFFEL, ONE MONTH
2.
SHOUT OUT TO
IVAN KIRIGIN
3.
WATCH THIS VIDEO
4.
LET’S SET SOME
EXPECTATIONS
5.
WHAT MOST PEOPLE
THINK 1000 people × 50% active each person refers 1 friend × =
6.
WHAT MOST PEOPLE
THINK 1000 people × 50% active each person refers 1 friend × = 500 new users!
7.
THE REALITY 1000
people × 50% active 2% use referral × 50% send = program × any invites 10% × acceptance rate
8.
THE REALITY 1000
people × 50% active 2% use referral × 50% send 10% any invites × = program 0.5 new users! × acceptance rate
9.
YOU’LL NEED TO
OPTIMIZE ALL THE THINGS
10.
THE LEAN MARKETING
FRAMEWORK SEO PR EMAIL VIRAL BLOGS SEM CONTESTS PARTNERSHIPS REFERRAL
11.
1. MEASURE HAPPINESS
12.
“How likely are
you to recommend our company to a friend or colleague?”
13.
14.
2. HAVE A
SHARABLE, TRACKABLE LINK
15.
16.
3. TEST ALL
THE OPTIONS
17.
18.
19.
20.
21.
22.
23.
THAT MEANS:
24.
DIRECT URL
25.
FACEBOOK
26.
TWITTER
27.
EMAIL
28.
BULK EMAIL
29.
(GET CREATIVE)
30.
4. GIVE “SYMMETRIC
BONUSES”
31.
32.
33.
34.
35.
36.
THE ORIGINAL:
37.
38.
5. OPTIMIZE THE
LANDING PAGE
39.
40.
41.
42.
43.
44.
45.
STREAMLINE REGISTRATION FLOW
46.
PUT THEIR INFO
IN THE FORM IF YOU ALREADY KNOW IT
47.
DEEPLINK TO MOBILE
LANDING PAGES
48.
6. GIVE PEOPLE
A STATUS ON THEIR INVITES
49.
50.
51.
52.
7. BUT DON’T
BE A DOWNER
53.
54.
55.
8. BRING IT
UP AT THE RIGHT MOMENTS
56.
THIS IS OBVIOUS
57.
58.
59.
THE LESS “BOLTED
ON” THE BETTER
60.
61.
9. USE PLUG-AND-PLAY
REFERRAL TOOLS
62.
63.
64.
HERE ARE SOME
MORE I HAVEN’T TRIED: • AddShoppers, addshoppers.com • Ambassador, getambassador.com • Extole, extole.com • Invitereferrals, invitereferrals.com • InviteBox, invitebox.com • Involver, involver.com • NextBee, nextbee.com • Referral SaaSquatch, referralsaasquatch.com • ReferralCandy, referralcandy.com • SocialTwist, socialtwist.com • Talkable, talkable.com
65.
THEY GENERALLY LOOK
LIKE THIS:
66.
(BONUS) 10. A
GROWTH HACK I DISCOVERED WHILE MAKING THIS PRESENTATION:
67.
68.
69.
70.
RESOURCES
71.
27 REFERRAL PROGRAM
HACK-TICS IN 20 MINUTES
72.
AN EPIC LIST
OF 47 REFERRAL PROGRAMS
73.
GROWTHHACKERS.COM
74.
THANK YOU ;)
MATTAN GRIFFEL MATTAN@ONEMONTH.COM Sign up for the One Month Growth Hacking waiting list at onemonth.com
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