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9 Ways to Optimize Your Referral Flow

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9 Ways to Optimize Your Referral Flow

  1. 9 WAYS TO OPTIMIZE YOUR REFERRAL FLOW MATTAN GRIFFEL, ONE MONTH
  2. SHOUT OUT TO IVAN KIRIGIN
  3. WATCH THIS VIDEO
  4. LET’S SET SOME EXPECTATIONS
  5. WHAT MOST PEOPLE THINK 1000 people × 50% active each person refers 1 friend × =
  6. WHAT MOST PEOPLE THINK 1000 people × 50% active each person refers 1 friend × = 500 new users!
  7. THE REALITY 1000 people × 50% active 2% use referral × 50% send = program × any invites 10% × acceptance rate
  8. THE REALITY 1000 people × 50% active 2% use referral × 50% send 10% any invites × = program 0.5 new users! × acceptance rate
  9. YOU’LL NEED TO OPTIMIZE ALL THE THINGS
  10. THE LEAN MARKETING FRAMEWORK SEO PR EMAIL VIRAL BLOGS SEM CONTESTS PARTNERSHIPS REFERRAL
  11. 1. MEASURE HAPPINESS
  12. “How likely are you to recommend our company to a friend or colleague?”
  13. 2. HAVE A SHARABLE, TRACKABLE LINK
  14. 3. TEST ALL THE OPTIONS
  15. THAT MEANS:
  16. DIRECT URL
  17. FACEBOOK
  18. TWITTER
  19. EMAIL
  20. BULK EMAIL
  21. (GET CREATIVE)
  22. 4. GIVE “SYMMETRIC BONUSES”
  23. THE ORIGINAL:
  24. 5. OPTIMIZE THE LANDING PAGE
  25. STREAMLINE REGISTRATION FLOW
  26. PUT THEIR INFO IN THE FORM IF YOU ALREADY KNOW IT
  27. DEEPLINK TO MOBILE LANDING PAGES
  28. 6. GIVE PEOPLE A STATUS ON THEIR INVITES
  29. 7. BUT DON’T BE A DOWNER
  30. 8. BRING IT UP AT THE RIGHT MOMENTS
  31. THIS IS OBVIOUS
  32. THE LESS “BOLTED ON” THE BETTER
  33. 9. USE PLUG-AND-PLAY REFERRAL TOOLS
  34. HERE ARE SOME MORE I HAVEN’T TRIED: • AddShoppers, addshoppers.com • Ambassador, getambassador.com • Extole, extole.com • Invitereferrals, invitereferrals.com • InviteBox, invitebox.com • Involver, involver.com • NextBee, nextbee.com • Referral SaaSquatch, referralsaasquatch.com • ReferralCandy, referralcandy.com • SocialTwist, socialtwist.com • Talkable, talkable.com
  35. THEY GENERALLY LOOK LIKE THIS:
  36. (BONUS) 10. A GROWTH HACK I DISCOVERED WHILE MAKING THIS PRESENTATION:
  37. RESOURCES
  38. 27 REFERRAL PROGRAM HACK-TICS IN 20 MINUTES
  39. AN EPIC LIST OF 47 REFERRAL PROGRAMS
  40. GROWTHHACKERS.COM
  41. THANK YOU ;) MATTAN GRIFFEL MATTAN@ONEMONTH.COM Sign up for the One Month Growth Hacking waiting list at onemonth.com

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