1. Impact and Exploitation in H2020*
Dublin, 10th November 2016
* Slides Selected
from the original 80

2. 9.30 – 10,30 Impact within an H2020 proposal - Q&A
Impact and relationships with Objectives, Target groups, Results, Activities
What it is intended with impact
How it is quantified and assessed
10,30 – 12,00 (includes short coffee break) The impact section in RIA-IA - Q&A
Analysis of the sections of the impact, Measures to maximise impact
(dissemination, communication and exploitation)
12,00 – 12,30 Exploitation activities and the exploitation workpackage
12.30 - 13.30 Launch Break (sandwiches)
Part I

3. The best Excellence part cannot compensate for an unconvincing
Impact statement or the lack of a comprehensive implementation
plan…
Roumen Borissov, Project Advisor - REA

4. Origin
From latin: impactus,
past participle of the tense «impingĕre»
(strike)
the point where the bullet hits a target

5. Impact
The bullet is the “exploitable
result”
The target is the “challenge“
(societal, economic, etc. ) and its
“groups” (customers/users)
The “effect” of the collision is the
“impact”

6. Better Translated in «European projects»
It is the combination of EFFECTS and CHANGES (the
collision) that the results of the PROJECT (the
bullet) cause at societal, economic, environmental,
political, scientific, etc. level (the type of target) in
the mid-long term

7. ….therefore….
The more «disruptive» is the «innovation» in projects’
results, the wider and deeper the effects and changes for
customers and users are expected to be (higher impact)
ALWAYS VERIFY THE INNOVATIVENESS OF YOUR
PROJECT!
What Is Your Unique Value Proposition (UVP)?

8. CAREFUL!
«AMAZING» PROJECT RESULTS
≠
«AMAZING» IMPACT

9. 2.1 Expected impacts
What should I write?

10. What are the ingredients to consider
To translate a research result, the innovative solution, into
“competitiveness” and value it is necessary to consider:
The customers
The market (current and potential competitors, dimensions, etc.)
The «framework» (regulation, standards, etc.)
Different actors (partners, suppliers, users, etc.)
Operations!
…in other words, the IMPACT (changes induced) that the project has on
these elements.

11. Moreover:
“to know what to write it is important
to understand how and what is evaluated”

12. Examples of negative evaluations
NO INNOVATION - NO ADDED VALUE NO BENEFICIARIES/NO MARKET
not enough specific groups of specific industries are
selected.
Week definition of target groups
There is no market survey and exploitation routes are not
adequately investigated
The lack of quantified targets means that impact on the
innovation capacity is not convincingly described
Considerations on existing obstacles missing (legal,
technical)
Limited vision/ local non-interdisciplinary/ intersectoral
/European
the economic feasibility of the proposed technology is
somewhat unclear
the project suffers from a lack of business plan
(including a business model)
the proposals estimations concerning
additional turnover and jobs creation are overambitious
Insufficient development of the
dissemination/exploitation plan
detailed explanation on how estimated impacts can be
achieved is not provided
IPR management is not sufficiently planned/IP
management is not fully clear
outputs of the project will only partially contribute to the
expected impacts
methods of communication and uptake are not defined
sufficiently

13. Some positive comments
The expected impact of the project is both ambitious and
realistic
The proposal definitely enhances innovation capacity and
integrates new knowledge. It increases capability to
change the existing processes of product development…
The proposal is well organized in terms of impacts on
European companies
Targets seem achievable within the project time line.
The exploitation plan is properly presented and detailed,
providing different options to exploit the technology
Good involvement of strategic partners to create new
market scenarios
The project outlines a well designed plan for the
exploitation of results and proposes various measures to
ensure the long-term sustainability
Accurate identification of market, consumers, producers
Detailed IPR management Clear analysis of the needs of final beneficiaries
Excellent impact in terms of scientific advancement The communication and dissemination activities are
explained and planned in great detail

14. The LOGICAL
FRAMEWORK:
A useful tool to
start preparing
your proposals

15. The Lean Canvas: a good tool to prepare an exploitation plan

16. 16
Exploitation is a process
to achieve
long term project
sustainability

17. THE RIGHT WAY TO WRITE A PROPOSAL DOES NOT EXIST!
Requirements:
Competence
Coherence
Pragmatism
Good sense
Style
…HOWEVER…

18. Checklist/questions for a well organised Impact
What will be the effects/benefits?
How wide will the (market) range of effects/benefits be?
How will we measure them?
How will we verify them?
Who will directly benefit from project results (target groups)?
Who could indirectly benefit from them?
How will we get in contact with such actors?
How much time and costs to produce these benefits?
What barriers and obstacles must we overcome? How?

19. Andrea Di Anselmo
Alessia Melasecche
info@meta-group.com
www.meta-group.com