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MobileBanking: An emerging issue in Bangladesh
1. WELCOME TO MY PRESENTATION
Mobile Banking: An Emerging Issue in
Bangladesh
Prepared By: Abdullah Al Masud,
Student ID: 1202019, Dept. of Ch.E, BUET
2. WHAT IS MOBILE BANKING?
Mobile banking is a system that allows customers of a
financial institution to conduct a number of financial
transactions through a mobile device such as mobile
phone or personal digital assistance.
Mobile banking is most often performed via SMS or the
mobile web.
The first mobile banking was operated by the National
Bank of Scotland and came into service on 5 November
1946
3. A MOBILE BANKING CONCEPTUAL MODEL
Mobile
accounting
Mobile
financial
information
services
Mobile
brokerage
4. SWOT ANALYSIS OF MOBILE BANKING
Strengths:
1) Leverage Banking
transactions
2) Ease of availability
3) Rapid growth of
Mobile and wireless
market
Weakness:
1) Lack of awareness about
the new channel among
the mobile users
2) Security concerns about
the new channel
3) Mobile Handset
Operability
4) Application distribution
5. SWOT ANALYSIS OF MOBILE BANKING
Opportunity:
1) Rapid increase in the
Mobile user
2) Mobile handsets rich
features can be
embedded in the
application
3) Lowering of Mobile
Tariff rates
Threat:
1) Regulatory restrictions
by "Bangladesh Bank
2) Acceptance of new
technology
3) Customers misuse
4) Traditional banking at
risk
6. MOBILE BANKING IN BANGLADESH
Mobile banking was first introduced in Bangladesh on
May 2011 by “Dutch-Bangla Bank Limited”.
“Dutch-Bangla Bank Limited” has around 20,000
customers under the new system.
The bank started the service initially in Dhaka city and
its 6 surrounding districts with 150 to 200 field
offices, and 4585 agent all over Bangladesh.
Bangladesh Bank has already allowed 16 banks to
initiate mobile banking
9. WHAT REQUIRED TO OPEN A MOBILE BANK
ACCOUNT?
National
ID Card
Passport
Size
Photo
Mobile
Phone
10. Rural people are
the potential
customer
35% of m-
banking customer
are highly
satisfied
Some village
people do not
trust mobile
banking
SOME FACTS
11. RECOMMENDATION
Government must have to take adequate measures
Government should easier the process to lunch
mobile banking service.
Employees of customer service department of
banks should be co-operative
User guide should be provided to all intended
customers.
All mobile service operators should be used