Web analytics in small bites. A 2 minutes video on how to create a backup copy of your Google Analytics data on your servers.

1. Google Analytics Intro - Accounts Backup: Keeping a local copy of your data

3. Modify Async The method used is to modify the Async. By adding a one line entry you can have it send visitor data to your web server logfiles as well as to GA data-collection servers. 1. That line is the '_setLocalRemoteServerMode" Keeping a local copy of your data 1

4. The way in which it works is: 1. By sending an additional request for a file named __utm.gif from your server when Async is loaded. 2. This is a 1 x 1 pixel transparent image GA uses to append its information into your web server logfiles. 3. As all web servers log their activity by default (normally in plaintext format) you will see additional __utm.gif entries. Keeping a local copy of your data

5. Keeping a local copy of your data 2 Things Do: 1. Create the __utm.gif file yourself and upload it into your document root, where your home page resides. 2. Your web server must log cookie information

9. GOOGLE ANALYTICS INTRO - Accounts Today we covered: Backup: (Keeping a local copy of your data) Contact me for more information on any item in the series . [email_address]