This is a case study provided by the team of Spem Communications - Exclusive Partner-Agency of WorldCommForum in Slovenia! SPEM Communications is an agency specialized in strategic communications consulting and implementation of communications projects. It operates since 1986 and prides itself with a treasury of knowledge and experiences in the fields of communications and public relations in a wide area, with partner links in Croatia, Bosnia and Herzegovina, Serbia, Macedonia, Kosovo and most other countries of South-Eastern Europe, Austria, and Britain.

1. SPEMCommunications
Creating stories since 1986.
SPEM Communications is an agency, specialized in strategic communications
consulting and implementation of communication projects. It operates since 1986
and prides itself with a treasury of knowledge and experiences in the fields of
communications and public relations.

2. Creative stories with Maribor Public Library
Maribor Public Library, which consists of 18 units in 12 municipalities, was lacking library material,
staff, and appropriate facilities and was considering shutting down some of library units. After 20
years of free membership, as a final resort, the Library Board took a decision of implementing a
membership fee.
SPEM Communications

3. Creative stories with Maribor Public Library
Introduction of membership fee in Maribor city Library meant a significant change in library
business operation, it demanded an employee mind reset and it contributed to undermining of the
fundamental library mission.
SPEM Communications

4. Creative stories with Maribor Public Library
From the communication point of view the introduction of membership fee in the Maribor public
library was recognized by the Slovenian Society for Public Relations and was awarded with Prizma
award. Slovenian Association of Public Libraries also recognized the achievements of the Maribor
Public Library and they were given a special award for the most innovative project in the last two
years.
SPEM Communications

5. Creative stories with Petrol
Petrol, one of the largest Slovenian oil distributing company which has 469 petrol stations in
Slovenia, Bosnia and Hercegovina, Croatia, Serbia, Montenegro and Kosovo, in past years went
trough disturbing management changes. After the circumstances calmed and the management
board was again stabile, the company found its crucial to connect and unify all Petrol‘s employees.
The solution were new Values and Code of Ethics.
SPEM Communications

6. Creative stories with Petrol
Petrol employees participated in defining new values for all 6 markets. Values and Code of Ethics
were translated from Slovene to Croatian, Serbian, Bosnian, Macedonian and Montenegrin
language.
Respect, Trust, Excellence, Creativity and Fortitude unites people over 496 gas stations in 6
countries and other employees in Petrol.
SPEM Communications

7. Creative stories with Petrol
Values are very much alive and involved in every segment of Petrol. This way employees live the
story that they created.
SPEM Communications

8. Creating stories since 1986.
SPEM Communications
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