AWS Community Day CPH - Three problems of Terraform
Mobile Best Practices
1. Tom Godber
- CTO Masabi
- Co-Founder MoMo Estonia
2. Tallinn, capital of
Estonia, will be co-
hosting
Helen was the most
popular bit of my last
ppt so she‟s back
3. I‟m not sure why I‟m talking in this
section ;)
My company is self-funded
Organic growth
BUT
Funding can be useful
People like to eat
4. Can fund growth
Organic growth can be painful
Brings way more than money
Contacts
Credibility
etc
Interview the VC
Substance not name dropping
5. Text, Voice, Alarm Clock
Can other services reach these
heights?
NO
But they don‟t need to
“Niche” markets can still be huge
6. Pain of the user experience
Limited development options
SMS, Wap, Java…
All defined by their drawbacks
Fragmentation
Poor ecosystem, limited support
7. Mentioned a lot, rarely defined well
Every handset model is different
Then throw in operators, firmware…
Commercial pressures always
override QA concerns => everything
has bugs
8. Some of today‟s
screen size
diversity
The exact sizes
may change
But the change is
constant…
To offer a good
service, you
must approach
each differently
In a browser or in
an installed app
9. New hardware features added all the
time
Camera
GPS / location awareness
Add new APIs for this
Fragmentation because not every
handset will have the APIs
Don‟t add APIs
Platform is limited, will get less use
10. Upgrade cycle myth
“A handset is dead after <N> months”
In countries with subsidies, „free‟
upgrades often end up on
>10% downloads for old Nokia S40
Seen in advanced markets this year
Party like it‟s 2003
11. Embrace diversity
Target the entire mass market
Are you sure your customers only have
iPhones?
>99% of last year‟s handsets weren‟t…
etc
12. BLACKBERRY
APPLE FUND
FUND
Kleiner Perkins RBC/Thomson Reuters
$100m $150m
Apps for single Apps for EVERY
platform: iPhone platform
Non-iPhone
iPhone
Handsets shipped in 2007
13. It‟s not always about the money
Mobile can transform lives, societies
This is arguably more valuable!
Eg. Frontline SMS
Open source SMS campaign manager
For use by NGOs
Used to monitor elections, track avian
flu outbreaks, help schools…
14. Frontline SMS is at
http://www.frontlinesms.com/
Most topics expanded on the
Masabists blog
http://blog.masabi.com/