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Rihanna’s target audience profile,[object Object],Gender,[object Object]
Interests and hobbies ,[object Object]
Analysis of the target audience profile ,[object Object],The following images indicate the  type of target audience Rihanna’s music industry is aiming at. This covers their  interests, hobbies, class, gender, age, and ethnicity.The gender that they are aiming at are, primarily, girls but boys are her secondary target audience, aged 17-19+, White and Black African. Above all, her fans are obsessed with her image more than her music. Rihannahas become this fashion chameleon who can wear anything and substitute into different models but still look amazing, feminine and beautiful in all of her customs. Meaning, she pulls of everything she wears very well. ,[object Object],On the one hand, Rihanna is becoming  quite a role model for teenagers who have relationship problems. ,[object Object],Recently, due to the assault of Chris Brown Rihanna’s has been mainly been focusing on making albums related to female empowerment. So targeting mostly on female audiences who are vulnerable. Rihanna acts as a role model by showing to her audience that after she has been  through tough times in her life, she has became stronger from  it and progressed through  her career  successfully. This may suggest that every woman can stand on their own feet and see education  as their future fulfillment.  ,[object Object],Likewise, Rihanna expresses lots of sex appeal and often  wears tight clothing to  gaze in attraction  or seduce the male target audience and  volumize her  femininity and sassy curves and appearance. However, she also often wears lots of make up which makes her look good and beautiful. This can attracts male audience ‘s attention and  young, naïve female audience want to be like her.  Her intend target is both of the sexes, often known as unisex. ,[object Object],On the other hand,  she  doesn’t  represent herself as  a perfect role model because  most of the songs are dark, moody, littered with f-bombs and nookie talk. Russian Roulette, penned by Ne-Yo, is one of the more disturbing pop singles to come along.  In her other single,  Rockstar 101,  she  sneers "I got my middle finger up / I don't really give a (bleep)," .,[object Object],To add, her target audience is from a working class background because most of the songs Rihanna sings is mainly focused sexual attraction or interests and she uses fowl  language and  sign languages . For instance , her last track, Rude Boy,  is not really made for middle class interests. ,[object Object]
However, she is also introducing to the public  through her published  video tracks  a character that is arrogant, rude, a member of  a gang,  inappropriate,  wears revealing  and tight clothing but, yet also, in contrast, she represents a character that is strong, confident , young, talented, ambitious,  and  full of life. ,[object Object], Likewise, Rihanna is well known for being a style chameleon with her ever changing hair styles and fashions. For example, she was wearing a necklace spelled out the words "Fuck You". Rihanna was even caught posing for photos with underage fans while wearing the necklace. This tells us that her fans  are disappointed by the star they idolize. ,[object Object],However, Rihanna is the type of artist that you either hate or love, she is not in between.,[object Object],She also targets  Michael Jackson fans  as she is influenced by him. Interestingly enough, Rihanna want to captivate a global audience similarly to Michael Jackson.  ,[object Object],The target audience of  Rihanna are  mainly aged  18- 25.,[object Object],In continuation, Rihanna’s target audience’s interests and hobbies are partying, shopping, fashion freaks, living their lives, keeping fit,  travelling, making new relationships, dancing, writing, eating diverse dishes and they are young people hoping to achieve something in life through the belief of  meritocracy. ,[object Object],At last,  Rihanna’s target audience’s ethnicity are from a variety of diverse background such as   Black, Asian, and White but  whom are mainly from less affluent households and their parents don’t do middle class occupations. ,[object Object]

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Rihanna’s target audience profile

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