Lessons learned from early innovators in the field of intellectual capital. The field of IC is at risk of getting caught in the marketing chasm described by Geoffrey Moore in Crossing the Chasm. Presentation by Mary Adams and Peder Hofman-Bang at the European Conference on Intellectual Capital in April, 2009.

1. IC Ready to
Cross
the
Chasm?
Peder Hofman-Bang and Mary Adams

2. IC Rating Global Network

3. “We learned
we had to
focus more
on brand
building and
network
creation”
Mindtree
Bangalore, India, 2005

4. “You could look
at your company
in a different way
from the way you
have been
trained”
Goodyear
Five assessments 2003-08

5. “Suddenly,
things that were
vague and
undefined…all
became clear to
us”
Norsk Tipping
Four assessments 2000-06

6. Common Themes:
• Internal sale is the toughest
• External stakeholders add big
value
• Integrate results into strategy and
KPI’s
• Most still struggle with link
between IC and financial results*

8. Early adopters
have vision
and courage…
…but early majority
are pragmatists and
want measurable
results
Let’s not get caught in the chasm.

9. Mary Adams
Intellectual Capital Advisors
adams@i-capitaladvisors.com
www.i-capitaladvisors.com
Peder Hofman-Bang
Intellectual Capital Sweden
peder.hofman-
bang@intellectualcapital.se
www.intellectualcapital.se

10. Full paper available at:
http://tinyurl.com/ICchasm