1. BASIC PRINCIPLES OF GRAPHICS AND
LAYOUT

2. Basic Principles of Graphics and Layout
Creating a web page is like creating a work of art. There are certain things that you need to consider in
order to get your message across.

3. Infographic is a short term for information graphic, which refers to an image that combines information,
storytelling, and perceptions that help the cause of an individual or an institution to communicate a
message to viewers.
Infographics are graphic visual representations of information, data or knowledge intended to present
information quickly and clearly. They can improve cognition by utilizing graphics to enhance the human
visual system's ability to see patterns and trends.

4. Principles of Infographics
1. Be unique
2. Keep it simple
3. Be creative and bold
4. Less is more
The fortune is in the forwarding

5. Basic Elements of layout and design
e most basic of all elements. Lines can define the characteristic of an infographic. Lines can form shapes that can catch attention of a v
of the powerful and influential elements in an infographic. Using the right combination of colors can catch the attention of a passerby o
glancing viewers.
Shapes are defined by the enclosure created by a combination of multiple lines

6. Image File Formats
Pixels (Picture Elements) are arranged and stored in manner dictated by the format of the
image.
Joint Photographic Experts Group (JPEG or JPG) –compression method that complies with the
JPEG File Interchange Format (JFIF)
Tagged Imaged File Format (TIFF) –is a less common file format supported by Web browsers.
Graphics Interchange Format (GIF) –is a popular file format for storing graphical images with
fewer colors.
Portable Network Graphics (PNG) –intention for the creation of this file format is to be free
and open source substitute for GIF.