Social media barometer 2012

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Technology Business

Social Media Barometer

Martin Waxman
February 25, 2012

© 2012 Martin Waxman. All rights Reserved.

Good to meet you IRL

Measuring atmospheric pressure

…brought to you by Google

1. The new generation gap

2. You’ve been pinned

4. Are we there yet?

5. New media company

6. Digital first

Barometer
1. Generation gap – 35 is the new dividing line
2. You’ve been pinned – interest-based versus social-
based communities
3. Search me – social search…is it the end of
serendipity?
4. Are we there yet – mobile means our world…to go
5. New media companies– we’re the programmers
but we don’t get paid
6. Digital first – media’s adapting. PR can no longer
sit idly by…

Contact: Martin Waxman
martinwaxman@gmail.com
Blog: myPALETTE
Twitter: @martinwaxman
Inside PR

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Social media barometer 2012

1. Social Media Barometer Martin Waxman February 25, 2012 © 2012 Martin Waxman. All rights Reserved.

2. Good to meet you IRL

3. Measuring atmospheric pressure

4. …brought to you by Google

5. 1. The new generation gap

6. 2. You’ve been pinned

7. 3. Search me

8. 4. Are we there yet?

9. 5. New media company

10. 6. Digital first

11. Barometer 1. Generation gap – 35 is the new dividing line 2. You’ve been pinned – interest-based versus social- based communities 3. Search me – social search…is it the end of serendipity? 4. Are we there yet – mobile means our world…to go 5. New media companies– we’re the programmers but we don’t get paid 6. Digital first – media’s adapting. PR can no longer sit idly by…

12.

13. Contact: Martin Waxman martinwaxman@gmail.com Blog: myPALETTE Twitter: @martinwaxman Inside PR