A talk to gradu

1. Building Social Media Relationships
Martin Waxman
November 10, 2011
© 2011 Martin Waxman. All rights Reserved.

2. Nice to meet you

3. Resume…

4. Or RESUME…

5. Social media… a view from above

6. “I’m old enough to know a lot of things, just from
life experience. I know that newspapers are
where you get your political news and how you
look for a job. I know that music comes from
stores. I know that if you want to have a
conversation with someone, you call them on the
phone. I know that complicated things like
software or encyclopedias have to be created by
professionals.
In the last 15 years, I’ve had to unlearn every one
of those things and a million others, because
those things have stopped being true.”
Clay Shirky,
Here Comes Everybody

7. What is social media?

8. My erstwhile attempt at a definition
Social media is a
democratic, transparent
and conversational way
for people and organizations
to interact and build
relationships and
communities of mutual
benefit - usually online.
(from myPALETTE)

9. It’s all about relationships!

10. What else?
• Like MSM (mainstream
media)
• …but without a filter
• Leaps across borders in a
single bound

11. And…
• It’s DIY
• Cost of entry? Practically
non-existent
• Two-way conversation
• Word spreads fast

12. Why is social media important?
Listen
Engage
Connect

13. A few considerations
• Intersection of personal
and professional
• Need to set parameters;
social media policy
• New tools, old rules

14. What are your goals?

15. How do you get there?

16. The glue
Really Simple Syndication
RSS = subscribing

17.  Now vs. Then 
Blogging Writing and publishing
Podcasts Radio/audio
Video/streaming TV
Virtual communities Actual communities
Twitter IM… telegrams
Smartphones Telemarketing

18. Blogs

23. Connect and stay connected

24. Making it happen
1. Comment
2. Curate
3. Create

25. Are you building relationships?
• Online footprint
• New skill set: telling
your story visually
• Some things don’t
change

26. Resources And…
• The Tipping Point by Malcolm
Gladwell
• Six Pixels of Separation by Mitch
Joel
• Groundswell by Charlene Li & Josh
Bernoff
• The Now Revolution by Jay Baer
and Amber Nasland
• Here Comes Everybody by Clay
Shirky
• Content Rules by Ann Handley &
CC Chapman

27. Contact: Martin Waxman
martinwaxman@gmail.com
Blog:myPALETTE
Twitter: @martinwaxman