1. Project Lotus –Developing a Programmatic Market Place Platform

2. Agenda
•Project Overview
•Market Potential Analysis
•Product Introduction
•Business Highlights

3. Project Overview -Products
TheProjectTeamissetupbymobiledigitalexecutiveswithprofoundindustryexperienceandnetwork.WithanglobaloutlookandinternationaloperationsinSingapore,HongKongandChina,theCompanyisfoundedandbasedinSingapore.
TheproductisacloudbasedProgrammaticMarketPlacePlatformusingthemostadvancedadvertisingtechnologywhichleadstheindustryinnovationandrepresentsthefuturetrendforafewyearstocome.
TheplatformisaDataManagementPlatform(DMP)integratedwithadservingfeatures,andafewplug-ins,egUserAcquisitionPlatform&DSP(DemandSidePlatform)utilizingbigdata:
•Ad serving services (with multi-dimensional reports or OLAP Reporting features)
•Centralized cohort analytical reporting
•Predictive and forecast features in near real time for Programmatic Buying
Productisbuiltasawhite-labellingand/ormanagedservicestoserveplayersinthemobileadvertisingecosystemincludingadvertisers,adagencies,adnetworksandpublishersonallexistingbusinessmodelsincludingCPM(costperthousand),CPC(costperclick),CPA(costperacquisition)/CPI(costperinstall)etc.

4. Project Overview – Experienced Team of Management, Marketing & Technical
MartinSng
Over17yearsofMobileexperienceinAPACregion,withstintsinSingaporeTelecommunications, NokiaInteractive,SmaatoInc,NAVTEQMediaSolutions,VeltiandMobpartner.Extensive&profoundcustomernetworkinadagencies,adnetworks,advertisersandpublishers.
Education:Master’sDegreeinMassCommunicationinNewMedia,NanyangTechnologicalUniversity
Roles:Co-founder&CEO,responsibleforSales,Marketing,BusinessDevelopmentandOperations
AlexQuignon
8+ofTelcobackgroundworkingforEurope,APAC,andworldwidegovernmentagencies.IncludingstintsinTelogicandVerint.
Education:EuropeanComputerScience(Master’sDegreeinEngineering)UniversitéFrancoisRabelais
Roles:Co-founder&CTO,responsibleforTechnicalsideofprojectdelivery

5. Project Overview – Experienced Team of Management, Marketing & Technical (cont’d)
Jude Tan
Nearly a decade of IT experience, and the past 5 years in Mobile Advertising in Smaatowhere he was the APAC Lead Developer integrating over 90+ Ad networks and is presently at Afflewhere he is responsible for the core systems of Affle’sadvertising products as well as building the RTB platform.
Education: Bachelor EEE (Minor Info Systems)
Roles: Platform architect , Project Management , Project Delivery Team
Gigi Liu
9+ of Finance industry background, working in Greater China in several functions , eg. Debt Capital Markets and Global Markets
Education: Master’s Degree in American Studies, CFA Level 1
Roles:Finance & Fund raising, HR and operations

6. Huge Market Potential
◦Each player is a stand alone silo, in spite of interconnected nature of ecosystem
◦Dependent on 3rdparties for operational efficiencies
◦Unable to leverage on cross- sell and up-sell opportunities
◦No true horizontal layer to serve entire ecosystem

7. Huge Market Potential -Growing Market of Big Data Analytics
Fast Growing & Trends for Data traffic on mobile for APAC Region

8. Huge Market Potential – RTB and Programmatic Marketplace at a Glance

9. Huge Market Potential – Global Mobile Ad Spend by Region & by Percentage

10. Huge Market Potential -3 Asia Pacific Countries Ad Spend Combined More than Rest of World by 2015 after the US

11. Our Platform is:
•A self serve Data Mining Platform (DMP) thatis cloud based andcaters to the Demand Side users (Ad Agencies, Brands & gamedevelopers) as well as the Supply Side Platform users and Ad Networks
•Developedtoaddressmarketplayers’needsthatarenotwellservedbyexistingsolutions: DataManagementPlatform(DMP)featuresincludingpredictiveanalysisandforecastthatallowadagencies,advertisersandadnetworks(Demandside)tohavebetterReturnonInvestment(ROI);forpublishersandapps/mobileportals(Supplyside)toincreaseyieldfortheiradtraffic

12. Product Introduction -Competitive Landscape
Rocket Fuel
•Closest competitor, does not cover Publishers
•Has alliance with Dentsu, presence in APAC is limited to Japan so far.
•Market cap of USD 1.87 billion, listed in NASDAQ
Turn
No DMP or BI built-in, pure DSP
Used by some major media buying agencies but not by Publishers
Raised USD 80 million in Series E (Altogether raised USD135 million) Valuation of USD700 million
Lotame
No adtech, pure DMP for ad agencies, publishers etc.
Has launched in APAC, no critical mass in terms of client base
USD 13 million Series B in 2011, USD 5.5 million loan in 2012, valuation unknown

13. Product Introduction -Our Platform Features vsExisting Solutions
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Features
Existing
Myriad Media
Ability to run multi-dimensional reports utlising OLAP
Predict and Forecast campaign ROI and bid range
Run above reports in real time
Utilising past and present data for more accurate Predictions and forecast
Optimizing in real time based on dynamic data inputs
Machine learning to learn and classify automatically new Ads trends for real time optimization
Served Ads & user behavioral analysis
Ability to have different bids and return different outcomes in real time
RTB done automatically
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14. Business Highlights -Leading Technology & Strong Sales Pipeline
Productdevelopmentstatus:
•FirststageofdevelopmentiscompletedwithbasicAdServerfunctionandOLAPreportingready
•AddingfeaturesservingCPIadvertisers,basedonstrongdemandsfromcustomers-expecttocompletewithin2month
•CollaborationwithdistinguishedtopresearchersofUniversityofTours,indataanalyzinganddataminingfield-strongtechnicalsupport
SalesPipeline:
Leveragedbyfounder’sextensiveindustryclientrelationship,wehavewideaccesstoadnetworks,adagencies,advertisersandpublishers.Productiswellreceivedwithpositivefeedback:
•Product(Adserver)isbeingusedbyaVietnameseadnetworksandre-selleragreementsisinnegotiation
•Product(Adserver)ininitialdiscussionswithPhilippinecompanyforre-selleragreements,
•Product(DataManagementPlatformservices)isincollaborationwiththelargestHongKongAdnetworktolocalizeofferingforHKmarket
•Tacitsupport(UserAcquisitionPlatform)receivedfromSingaporeVietnam,ThailandandChinesegamedevelopersandadnetworkswithstronginterestsandcommitmentstodotestbuys,withpotentiallargemonthlyadsbudgetspendingtofollow
Target client base in next stage includes major ad agencies, advertisers, ad networks and publishers in this region

15. Business Highlights –Strategy for Future Development
•FocusingonAsiaPacificfornow,developingHongKong&Chinamarkets- consolidatingsalespipelineandcustomerdemand
•Setting-upR&DteaminSingaporeandBeijing,togetclosetobiggrowingmarkets,enjoybothcities’talentpoolsandbenefitfromfriendlycapitalmarketsenvironmentforoperationscale-upatlaterstage•StartingfromSEA/APAC,reachingouttoGreaterChinamarkets,andeventuallygoglobal

16. Summary of Business Highlights
•Leading industry trend & huge market potential
•Advanced technology -combination of latest cloud computing, Big Data analytics, RTB
•Dedicated and international team with solid experience, located in Singapore, HK and Beijing
•Access to wide-range of customers in Asia Pacific region
•Received government recognition and grant -ACE grant in 2012 by Spring Singapore after extensive selection process
•A global outlook -starting from Singapore/SEA, covering Hong Kong and Greater China, and eventually expanding to global markets

17. Contact
Martin Sng
CEO & Co-founder
Email: martininsg@outlook.com
Mobile/whatsapp/wechat: +65 8188 8039 (Singapore)
Gigi Liu
Finance/Operations
Email: gigiinhk@outlook.com
Mobile/whatsapp/wechat: +852 9826 3218 (Hong Kong)
Henry Yang
Email: henryinprc@outlook.com
Mobile：+86 157 3045 8812 (Beijing)

18. Thank You!