Martin's Long Tail was created to help non-web marketers understand web marketing influences and trends. Martin's Long Tail presentation places Wired Editor Chris Anderson's influential "long tail" ideas in historical and e-commerce context.

3. Martin's Long Tail

5. Where's Martin?

6. selling soap for P&G... Two battles hearts and minds shelf space

7. selling soap for P&G... Limited hearts and minds shelf space

8. selling soap for P&G... #1 Advertiser creates "soap" operas army of sales reps

9. Moore's Law Time cpu Power

10. Metcalf's Law N 2 network value = members squared

11. ARPANET early 1960's Amazon 1994 30 years… eBay 1995 Google 1998

12. Infinite Inventory inventory = advertising “ sell” everything bigger search index = better digital space not limited

13. Infinite Inventory music hard goods becoming digital movies books

14. Infinite Inventory hearts and minds algorithms rule ad space prices collapse print collapse tyranny of clicks no shelf space changes marketing

15. Infinite Inventory hearts and minds reputation via algorithms companies “like” me transparency social values (DKT) no shelf space changes marketing

16. Long Tail Book buy more when choice unlimited 2005 Anderson Names Trend moore’s Law makes unlimited possible tail’s value may exceed head

17. Long Tail head tail

19. Long Tail Crossing Chasm

21. Long Tail repeatable fractal

22. cost of poker infinite inventory soon… value pricing recommendation engine

23. future how more important than what soon… all secrets knowable hearts and minds