"Digital Identity" presentation at the Clore Cultural Leadership short course in Feb 2014 by Martin Franklin & Natasha Reynolds. The talk aims to provide professionals from the culture sector with a common understanding of the world of online communication, sharing and the balance of power between content creators and the platforms they use to distribute their messages and works. For individuals working in public organisations there is an interesting duality between personal social engagement and professional social engagement. The new value placed on the networks we create around our own personal brands is a subject of interest, as stories of employers demanding access to your Facebook account or the handover of your LinkedIn contact list circulate online. We've summed up our landscape survey with a straight ahead digital toolkit, which can be simply implemented as a digital health check and everyday aid.

1. Digital Identity
Clore Cultur al Leader ship
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#cloreleader ship

2. Martin
Franklin
Natasha
Reynolds
•
Culture Broadcaster
• Head of Digital
•
Digital Producer
•
Creative Director
•
Serial Innovator
•
Digital Strategist
!
!
@martin_franklin
@tashar

4. Digital Landscape

6. “Type a quote here.”
–Johnny Appleseed

7. “Type a quote here.”
–Johnny Appleseed

10. Where’s The Value?
“its not the bums on seats, its the eyeballs on screen.”
–Martin Franklin

11. Cultural Leader
Source of
expert information
Personal
YOU
Professional
YOU

12. Personal
You
Individual
Audience
Networker
Commenter

13. Brand You

14. Etiquette
“I think I work in a nursery
and I do not mean working
with plants.”
Whitham v Club Ltd t/a Ventura 2010

15. Professional
You
Work Role
Advocate
Promoter
Colleague

20. Digital
Toolkit

22. DIGITAL AUDIT
Google yourself
List your IDs
Tidy up - tone
Control passwords

26. Title Text
“Type a quote here.”
–Johnny Appleseed

27. Amplifiers
Be Retweetable
x
x

28. Link Click Through Rate Heat Map
Add links to 3 out of 4 tweets
Please Retweet
Friday 3-4pm = retweet sweet spot
Please RT
Neither
Negative comments
Self referencing
0
15
30
45
60

31. “Type a quote here.”
–Johnny Appleseed

35. Biography
Who are you?
What is your expertise?
What do you want viewers to do?
Main interest or passion?
Notable achievements?
Add a touch of you!

36. Future Trends
Near Field Communication (NFC)

37. Future Trends
Digital Access

38. Future Trends
Online Events

39. FIN
Martin
Franklin
@martin_franklin
martin@hypermedia.me
www.hypermedia.me
Natasha
Reynolds
@tashar
nat.reynolds@me.com
www.about.me/natasha.reynolds

40. References
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Global Digital Statistics 2014 http://slidesha.re/1dz39dl
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Tweetreach: http://tweetreach.com/
•
Twitter profile tips: https://business.twitter.com/perfect-your-profile
•
Twitter retweet tips: http://offers.hubspot.com/the-science-of-twitter-free-chapter-download
•
Google Alerts: http://www.google.com/alerts
•
LinkedIn profile infographic: http://theundercoverrecruiter.com/perfect-linkedin-profile/
•
About Me: http://about.me
•
Hootsuite: http://hootsuite.com/
•
Tweetdeck: https://tweetdeck.twitter.com/
•
Forbes top social media influencers: http://www.forbes.com/sites/haydnshaughnessy/2013/04/04/
the-top-20-women-social-media-power-influencers/

41. References
•
3D Scanning: http://www.3d-fossils.ac.uk/home.html
•
HTML5 3D (Europe): http://www.3d-coform.eu/
•
British Library/UK SoundMap: http://sounds.bl.uk/sound-maps/uk-soundmap
•
Ordnance Survey Map/Minecraft: http://www.youtube.com/watch?v=d-op10jN2dE&
•
Open Data Institute: http://theodi.org/
•
Data transparency, Data Dashboard - : http://creativepeopleplace.info/audit/
•
Twitch: http://www.twitch.tv
•
Red Bull Battlegrounds https://www.youtube.com/user/RedBulleSport/videos
•
Near Field Communication (NFC) http://www.youtube.com/watch?v=6ctlZJpdZlk