Martin Bamford presents our first learn after lunch session for members of the Informed Choice team. In this first 20 minute session, Martin describes the Informed Choice Investment Philosophy.

1. Learn after lunch –
Our investment philosophy
Martin Bamford CFP FPFS
Chartered Financial Planner

2. When we make investment
recommendations for our
clients, they are always based
on this investment philosophy.

3. 1. Investment success comes
from the consistent application
of a robust process.

4. 2. Diversification using
mainstream asset classes can
reduce risk without destroying
returns.

5. 3. The bulk of long-term returns
come from an asset allocation
strategy.

6. 4. It is possible to add extra
value through tactical asset
allocation decisions and fund
selection.

7. 5. Investment decisions should
relate to financial planning
objectives.

8. 6. Trying to time the market is a
strategy doomed for failure.

9. 7. The ‘best’ funds display
consistent risk-adjusted returns
combined with low charges.

10. 8. There might be surprises just
around the corner, but history
informs the most likely long-
term outcome.

11. 9. Active management and
passive strategies can both play
a valuable role.

12. 10. Investors should know and
understand the reasons for
investing in every part of their
portfolio.