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On page optimization 2014 technique by seo and ppc expert

search enginesearch engine
20 On-Page SEO
Tips & Techniques
1. Title Tag
2. Description Tag
3. Keywords Tag
4. HX (Heading) Tags
5. Images
6. Search ...

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On page optimization 2014 technique by seo and ppc expert

  1. 1. search enginesearch engine optimizationoptimization ppctutorial.wordpress.com 1
  2. 2. ppctutorial.wordpress.com 2
  3. 3. 20 On-Page SEO Tips & Techniques 1. Title Tag 2. Description Tag 3. Keywords Tag 4. HX (Heading) Tags 5. Images 6. Search Engine Friendly URLs 7. Quality Content Is King 8. Navigation ppctutorial.wordpress.com 3
  4. 4. 20 On-Page SEO Tips & Techniques 9. JavaScript/CSS External 10. Internal linking 11. External pages 12. Geo-tagging 13. Authorship Markups 14. Sociability 15. XML Sitemap 16. Robots.txt ppctutorial.wordpress.com 4
  5. 5. 20 On-Page SEO Tips & Techniques 17. Analytics 18. Webmaster Tools 19. Xenu (Broken Links) 20. Hosting *** Have any more SEO tips for2014 to share? ppctutorial.wordpress.com 5
  6. 6. Title Tag The best and most effective way to use the title tag is to not to make the title tag longer than 70 characters. The title should be according to your page; try to use the long phrased keyword within the title tag. ppctutorial.wordpress.com 6
  7. 7. Description Tag Use this tag smartly. Describe your page content and try to use your most competitive keywords in the text. Use no more than 160 characters. ppctutorial.wordpress.com 7
  8. 8. Keywords Tag We all know that Google stated that this tag does not affect your rankings but there are many SEOs, who still use this tag for other search engines. Target your 5 most competitive keywords within the tag. ppctutorial.wordpress.com 8
  9. 9. ppctutorial.wordpress.com 9
  10. 10. HX  (Heading) Tags Use HX tags with each of your main article headings / sections. Use h1 for the main headings and the rest in h2, h3, h4 and so on. Try use your keywords in the headings and highlight them in the eye of search engines with these HX tags. ppctutorial.wordpress.com 10
  11. 11. Images Optimize each image with ALT and Title tags. Image name can also be optimized; try to use the keywords smartly within the tags as well. ppctutorial.wordpress.com 11
  12. 12. Search Engine Friendly URLs Try not to use signs like &, Spaces, ?, etc. in your URLs otherwise it can come across as spammy. Ask your developer to make the URLs look easy to read, short and clean. ppctutorial.wordpress.com 12
  13. 13. Quality Content Is King As we all know “Content is King” in the SEO industry, so we can’t ignore this one. Each page should have a minimum of 500 words of great quality content. ppctutorial.wordpress.com 13
  14. 14. ppctutorial.wordpress.com 14
  15. 15. Navigation Make sure your navigation is crawlable, whether it be text or image based. ppctutorial.wordpress.com 15
  16. 16. JavaScript/CSS External Externalize the JS and CSS codes to make your website pages load faster. Take this with a grain of salt as it’s not always the best choice in any case. Sometimes it’s better to use progressively inline JS and CSS for faster rendering and perceived time. ppctutorial.wordpress.com 16
  17. 17. Internal linking Internal linking will help you to engage your customers within the website. Internal linking will also help you to control the bounce rate as well. ppctutorial.wordpress.com 17
  18. 18. External pages Adding links to external high quality website (not just popular) resources builds a good relation in the eye of search engines and this trust will help the websites to get higher positions on search engines. ppctutorial.wordpress.com 18
  19. 19. ppctutorial.wordpress.com 19
  20. 20. Geo-tagging Use geo-tagging to let your users and search engines see your actual business location. ppctutorial.wordpress.com 20
  21. 21. Authorship Markups Use authorship to take the ownership of the content you publish on your website. ppctutorial.wordpress.com 21
  22. 22. Sociability Add social media buttons to encourage your readers to share your website’s content on their profiles. Websites with social signals can get better rankings in search engines. ppctutorial.wordpress.com 22
  23. 23. XML Sitemap Create xml sitemap and add each of your website in it. You can submit to sitemap in Google and Bing webmaster tools to make your website index soon. ppctutorial.wordpress.com 23
  24. 24. ppctutorial.wordpress.com 24
  25. 25. Robots.txt Updated: The robots.txt is a text file webmasters create to instruct robots (typically search engine robots) how to crawl and index pages on their website. ppctutorial.wordpress.com 25
  26. 26. Analytics Make sure you have added and setup the analytics code so you can properly analyze your website. ppctutorial.wordpress.com 26
  27. 27. Webmaster Tools Add and verify the ownership of your websites via Google Webmaster Tools. These webmaster tools will also help to analyze the on-page validations. ppctutorial.wordpress.com 27
  28. 28. Xenu (Broken Links) Xenu is free software to find broken links within your web pages. Find and fix those broken links as soon as you find them. ppctutorial.wordpress.com 28
  29. 29. Hosting A website hosting server should be up and running 24/7, with at least 99.9% uptime. A website with too much downtime can be de-indexed from and won’t be able to rank higher on search engines. ppctutorial.wordpress.com 29
  30. 30. ppctutorial.wordpress.com 30
  31. 31. Thanks You!!! ppctutorial.wordpress.com 31
  32. 32. Thanks You!!! • Email Us:Email Us: martinastern2012@gmail.commartinastern2012@gmail.com • Twitter: @martinasternTwitter: @martinastern • www.ppcblogonline.blogspot.comwww.ppcblogonline.blogspot.com ppctutorial.wordpress.com 32