Here's a presentation I put together for a brand solutions role with Twitter Japan. I was eventually unsuccessful as I didn't speak Japanese, but did get the call and found the process of selling myself rewarding.

1. Luke Marshall’s
Twitter Application
in presentation format and starring
Built in Keynote ’09
Thursday, 13 June 13
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@marshwah
12th June 2013

2. Meet Luke.
He is an online marketer skilled at account management, endto-end digital strategy and implementation, and leveraging
extended networks.
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3. A fan of your platform.
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4. Sharing many achievements.
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5. But not without loss.
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6. The objective of this presentation
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7. Is to tell his story.
...and address criteria listed in the Brand Program Manager role
advertised on your site, and hopefully in the process, also highlight
his ability to weave a story and build a compelling presentation.
It will also address some questions that may naturally arise from
seeing his application.
?
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8. But what it won’t be able to do.
Is answer everything (although it will do a damn fine job of
trying). Hopefully though - it will be enough to open up the
dialogue with your company, because after all - isn’t that what
social is about? ;)
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9. So let’s get started.
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10. The credentials
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11. Experience working with sales.
In his current day-to-day, Luke works together with sales
executives on the top brands.
The stakes are high, and being able to deal with lots of
stakeholders is a necessary skill.
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12. Account and campaign management
experience.
Luke has managed campaigns large and small for brands.
At
he started off trafficking and reporting campaigns,
before working his way up to digital planning and buying.
At
he was acting digital lead for the Unilever business in
Australia - in command of AUD$15m annual spend and clientfacing to its brand managers and media controller.
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13. Finds tricky projects are the most fun.
Working with multiple publishers,
an ambitious digital agency, and a
client who wanted to push the
boundaries - Luke delivered a
digital marketing campaign for
Lynx Dry that included a bespoke
video generator
With diminishing inventory levels
and a limited budget to promote
the Kid’s Choice Awards in 2010 Luke negotiated and implemented
a countdown timer with
remarketing capability on two
major kid’s publishers
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14. Makes the boring interesting.
Luke finds data so interesting that he wants to share a forum post
from 2011 detailing his tongue-in-cheek statistical analysis of his
forum contributions versus publisher ad revenue. He seriously digs
pivot tables and has the historical proof-points to prove it.
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15. Has an avid interest in social technology
and APIs.
Luke was part of the initial scoping team for a ThisMoment
partnership within South-East Asia. He has pitched solutions
incorporating Wildfire’s technology.
And he’s especially proud of this idea that was realised for
Malaysia Airlines - the world’s first ‘co-created’ airline with social
gathering.
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16. Has also attached a resume.
And a cover letter, using the application procedure.
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17. Potential questions
?
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18. He’ll try and answer the obvious ones.
Q: Why do you want to leave your current company?
I wouldn’t leave for an opportunity that didn’t 100% excite me
and this does. I miss end-to-end digital engagement and the
chance to revisit this with a platform as exciting as Twitter’s is
the chance of a lifetime.
Q: We noticed you don’t live in Tokyo?
I’ve lived in Singapore previously and visited most key markets
in Asia-Pacific. There’s no denying Japan has its own unique
challenges but I’d happily move for the opportunity.
Q: We’re not sure about X?
I’ve done my best to address most of the criteria in a way that
should reveal my enthusiasm! Please give us a chance to talk
through any potential objections in an interview - it will be worth
it.
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19. Further questions?
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20. Let’s talk.
And I’ll promise to stop using the third-person vernacular.
Email: lukemarsh@gmail.com
Phone: +61 412 964 220
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21. Thanks!
@marshwah
Built in Keynote ’09
Thursday, 13 June 13
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12th June 2013