After amassing years of experience in marketing, selling, transacting, negotiating with suppliers, dealing with vendors, co-ordinating with team members, striking new business deals and creating entirely new verticals in the direct response marketing segment, Marsha Kent was restless to explore other shores.

1. Marsha Kent - Living In A New Worlds.
After amassing years of experience in marketing, selling, transacting, negotiating with suppliers,
dealing with vendors, co-ordinating with team members, striking new business deals and
creating entirely new verticals in the direct response marketing segment, Marsha Kent was
restless to explore other shores. She had met with huge success in the United States of
America, she had forged business alliances, worked with senior market leaders, taken her
enterprises to new heights and had scaled many peaks of success. Along with infomercials for
products like Miracle Blade- a set of multi-purpose knives, Marsh Kent took the personal fitness
segment under her wing, chaperoning health equipments and fitness aids like The AB Coach,
the Abflex Fitness System, the Bun & Thigh Sculptor and Micro Buddy, which became major
success drivers for their owners. She helped other consumer-centric products too to become
trailblazers in the Direct Response industry. One of the products that entered the Top Ten on
the Jordan Whitney Report within one week of its launch was the Ab Coach. Another huge
success was Microcrisp Food Wrap, which crossed the 55$ million mark, ever since its launch in
1993.
Other segments too benefited greatly from Marsha Kent’s adept handling- Cosmetics, Personal
Care, Fitness and Houseware, they blossomed, and profited from being under her watchful
eyes. So, when she set sail for other shores, she did so after taking with her years of experience
that would equip her to manage her business better. When she landed in India, she had no idea
of how the markets would treat her. When she started EasyLiving Brands here, she was just
hopeful that things would go well from thereon. She was in for the most pleasantest of
surprises. Not only was she received well, the markets simply exploded. The products that
Marsha Kent marketed met with such an overwhelming response, that left Marsha surprised,
and the markets, stunned with the magic of Direct Response Marketing. What was unique here
was the kind of carefully thought of, innovative offerings that Marsha gave to the markets
around her, in India.
For Marsha Kent, nothing was a shot in the dark. She had spent days and weeks studying the
demographics and had made detailed study of her environment before she plunged into her
work. She found that there was a quietly rising upward middle class in all cities, the people of
this segment wanted to taste luxuries, they wanted to partake of an elegant lifestyle
themselves. Be it Healthcare or Housecare, Cosmetics or Personal Fitness, the Indian consumer
wanted it all. The middle class was getting more robust, with disposable incomes rising sharply
due to economic trends making a beeline for higher and greater growth. So everyone
benefited. So did Marsha Kent, in the whole new world that she had just landed in.