The document provides 5 steps to help brands stand out: 1) Have a mission that makes a statement about humanity. 2) Tell a remarkable story that elicits emotions. 3) Create an effective business card that stands out visually and includes a call to action. 4) Develop unique trademarks and language styles. 5) Always look for ways to improve and "plus" your work. The overarching message is to create in the most unique way possible.

1. TO
H OW O UT
N E
A IND
T
S L
O N Y R
B O
RS
A N
M IA
D

2. STAND OUT

3. THE WORLD
DOESN’T
NEED
ANOTHER
ME-TOO-BRAND

4. STAND OUT
OR DON’T BOTHER

5. HERE’S HOW
IN 5 STEPS :

6. no.1
BE ON A
MISSION TURN

7. STAND FOR SOMETHING
BIGGER
THAN YOURSELF

8. What sta­te­ment about
huma­nity does your
brand make?

9. What sta­te­ment about
huma­nity does your
brand make?
The big­ger the sta­te­ment,
the big­ger the idea,
the big­ger your brand will become.

10. “ PEOPLE DON’T BUY WHAT
YOU DO, THEY BUY WHY
YOU DO IT “
SIMONSINEK

11. no.2
ONCE
UPON
TELL A A
TIME
REMARKABLE ...
STORY TURN

12. PEOPLE CRAVE
EMOTIONS

13. PEOPLE CRAVE
EMOTIONS
COMPELLING STORIES
ELICIT EMOTIONS

14. TELL COMPELLING STORIES
AND MAKE PEOPLE CRAVE
YOUR BRAND ©

15. no.3
CREATE A
KICK-ASS
BUSINESS CARD TURN

16. A KICKASS BIZ CARD
HELPS YOU
STANDOUT
IN THE OFFLINE
WORLD

17. TO CREATE AN
EFFECTIVE ONE,
YOU HAVE TO INCLUDE
THE FOLLOWING--

18. MAKE IT STAND OUT
1
WOW !

19. MAKE IT STAND OUT
1 TELL ME HOW YOU
CAN HELP ME
WOW !
2
APPEAL TO
SELF-INTEREST

20. MAKE IT STAND OUT
1 TELL ME HOW YOU
CAN HELP ME
WOW !
2 WHAT DO YOU WANT
APPEAL TO ME TO DO NOW ?
SELF-INTEREST
3
CALL TO ACTION

21. SHUT UP AND
TAKE MY MONEY*
*A POTENTIAL
CUSTOMER ?

22. no.4
TM
CREATE YOUR OWN
TRADEMARKS TURN

23. MAKE YOUR BRAND MORE
MEMORABLE
BY CREATING UNIQUE
TRADEMARKS--

24. E :
R E AT
C YOUR OWN
LANGUAGE STYLE
ICONIC DESIGN
FOR YOUR PRODUCTS
A NOTEWORTHY
STORY

25. DO SOMETHING
THAT NO ONE IN
YOUR MARKET IS
DOING YOUR TRADEMARK
AND THAN MAKE THAT
TM

27. no.5
UP
PLUS IT TURN

28. WHEN A DISNEY EMPLOYEE
THOUGHT HE
NAILED
HIS WORK...

29. MR. WALT DISNEY HIMSELF
CAME AND SAID --
THAT’S PRETTY GOOD,
BUT...

30. WHY DON’T YOU
PLUS
IT ?

31. so...

32. NEVER NEVER NEVER NEVER
NEVER NEVER NEVER
NEVER NEVER NEVER NEVE NEVER
NEVER
NEVER NEVE NEVER NEVER NEVE NEVER
NEVER NEVER NEVER NEVER NEVER NEVER
NEVER NEVER NEVER NEVER NEVER NEVER
NEVER NEVE NEVER NEVER NEVE NEVER
NEVER NEVER NEVER NEVER NEVER NEVER
NEVER NEVER NEVER NEVER NEVER NEVER
NEVER NEVER NEVER
NEVER NEVE NEVER NEVER NEVE NEVER NEVER NEVE NEVER
NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER
NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER
NEVER
NEVER NEVER

33. EVER BE SATISFIED WITH
YOUR WORK--
ALWAYS ASK
YOURSELF:

34. HOW CAN I
PLUS
IT ?

36. AND ALWAYS
REMEMBER
THE MOST
IMPORTANT
“RULE” OF ALL:

37. EATE
CR

38. D I N G
CR EATE
STA N
O UT
M O ST
IN THE

39. D IV GUE Y
NAL A
CR EATE
STA N E W
O U T N I Q U
U

40. D I GUE
NL
CR EATE
STA N VA
O UT
M O ST
IN THE UNIQUE WAY
POSSIBLE

41. D IV GUE Y
NAL A
CR EATE
STA N E W
O T
U ST UNIQ U
M O
IN THE UNIQUE WAY
POSSIBLE

42. D IV GUE Y
NAL A
CR EATE
STA N E W
O T
U ST UNIQ U
UNIQUEIB L E
IN THE M O
P O S S WAY
POSSIBLE

43. BAAM !

44. BURRRRN THAT PHRASE
INTO YOUR

45. BURRRRN THAT PHRASE
INTO YOUR
MEMBRANE

46. HAPPY
BURNING
!

47. IF YOU WANT TO CREATE
SLIDESHOWS

48. IF YOU WANT TO CREATE
SLIDESHOWS
THAT STAND
OUT

49. GET IN TOUCH WITH ME :
MD@MARSDORIAN.COM