As the industry grows, game developer is a promising new profession in Indonesia, this presentation was developed to give insight to potential game developer on the opportunities and challenge they will face once they enter the industry.

1. Potentials and Challenges in Indonesia’s Game
Developer Industry
Marlin Sugama
IGDA Jakarta Chapter Coordinator
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2. Who are you? and Why should I care?
Marlin Sugama: in game industry since 2002
• Designer and Project Manager for INSPIRIT Arena
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• Involved in over 10 game projects
• Indonesia representatives for various international gaming
events
• Women in Videogames
• Co‐ Founder of Main Games and Main Motion Studio
• IGDA (International Game Developer Association) Jakarta
Chapter Coordinator
• MIKTI (Masyarakat Industri Kreatif TIK Indonesia) Assistant
Secretary General
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3. Main Games Studio Productions

4. Main Games/Motion
“Main Games/Motion Studio
Portfolio Clip”
Clip

5. Videogame Industry Value Chain
Developers Publishers Distributors Retailers End Users
1.Engine
1.Marketing
2.Application
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2.Promotion
3.Art Assets
www.wikipedia.org

6. Indonesia Videogame Industry Overview
Number of Game Published
Year No of Games Published
2002 3
2003 2
From 31 published
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games, only 1
2004 1
made in Indonesia
2005 9
2006 6
2007 4
2008 6
www.inaigda.org‐ Indonesia Game Developer Catalog

7. Indonesia Videogame Industry Overview
Game Publishers
1 Boleh Game
2 Lyto
3 Dream Web Technology
4 Play On
5 Borneo X
6 Global World Technology
7 Infomedia Nusantara
8 Jaspace
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9 Megaxus Infotech
10 Datakom Wijaya Pratama
11 WaveGame
12 Kreon
13 Serenity
14 Apple Tree
15 AMP
www.inaigda.org‐ Indonesia Game Developer Catalog

8. Indonesia Videogame Industry Overview
Game Publishers
1 Matahari St di
M t h i Studios 11 Wreckers Game Studio
2 Altermyth Studio 12 Strategocorp
3 Menara Studio 13 BGLS
4 Max Studio 14 AMP
5 Agate Studio
g 15 Cartix
6 Wandah Flash 16 Art and Logic
7 Loki Laki Studio 17 Sangkuriang Studio
8 A Box 18 Divine Kids
9 Caravan Studio 19 IplayAllDay
10 Main G
M i Games Studio
St di
www.inaigda.org‐ Indonesia Game Developer Catalog

9. Indonesia VS Other SE Asia Countries
What We Have What We Don t have
Have‐ Don’t
What We Have What We Don t Have
Don’t
1. Extremely competitive 1. Exposure to global standards
2. Hands on training and
costing experience in working on
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2. Raw “refinable” high quality AAA title
(arts) talents 3. Specific school or programs
that teaches game
3.
3 ASIAN culture and mindset development based on
industry needs
4. Passion and population that 4. Except for a few, our
grew up playing games capabilities remain unproven
5. Large and fast growing 5.
5 Lack f
L k of strong government
policy (Singapore, Korea,
market Malaysia)
6.
6 Multicultural background 6. Out of touch with big players
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marketing and development

10. Challenges for the Industry
1. Nation identity and positioning
2. Strong educational support
3.
3 Proof of nation capabilities
4. Network with “the Big Boys”
5. Strong government policies

11. Challenges for the Industry
1.
1 Identity and Positioning – “Selling Ourselves
Selling Ourselves”
3rd Party Casual Games
Contractor
Art / Technical Social Network
Contractor
Main Stream Games
Games
Join Mobile Games
Development
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Foreign Direct
g Serious Games
Investment

12. Challenges for the Industry
2.
2 Strong educational support
– Specific game developers major
Art Tech Biz
– Based on industry needs (local and
international)
– NEVER start with game design

13. Challenges for the Industry
3. Proof of nation capabilities
Skill Knowledge Attitude
COMPETITION COACHING

14. Competition
Indonesia ICT Awards Competition: 15 Feb‐31 May 2009
www.inaicta.web.id

15. INAICTA Game Developer Category Winner
2007 Winner
Dino Duel Master
Matahari Studios
2008 Wi
Winner
Lil’ Online
Antar Mitra Prakarsa
www.inaicta.web.id

16. Challenges for the Industry
4.
4 Nation Network with “the Big Boys
the Boys”
– Join IGDA Indonesia
– Participate in National Game Developer
Catalog
– Participate in international/national game
developer competition
– Participate in international game developer
conference and exhibition

17. Potentials
“Indonesia’s Game Developer
Portfolio Clip”
Clip

18. Challenge for Game Developers
1. The art of making game
– Talents
– Relevance in the global market
– Culture of gaming
– Collaboration and Network
2. The business of making game
– Episodic contents (make more money)
– Additional feature IP: adding competitive advantage
– Licensing
– Merchandising
– Ability to “bootstrapping” (earn revenue and grow at
the same time)

19. 10 Tips for Indonesia Game Developers
1. When the industry grow, so will you
2.
2 Relationships matter
matter.
3. Everyone knows everyone.
4. Start small, win big
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5. Investors are easy to find, talents are not
6. Turn over is always high
7. MMO is not a starter project
8. Find your focus
9. Prove your capability, sell yourself more
10. Game Developer is entertainment, entertainment
business
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