A fictional iPhone app created for Innovation and New Product Development class. The main goals were to concentrate on specific segment and to create visually enjoyable presentation.

1. “If people never did silly things,
nothing intelligent would ever get
done.” - Ludwig Wittgenstein
Thursday, October 28, 2010

2. Thursday, October 28, 2010

3. METROThursday, October 28, 2010

4. NO WAY!Thursday, October 28, 2010

5. NetWorkingThursday, October 28, 2010

6. WHO
ARE WE
TARGETING?
part 1:
Thursday, October 28, 2010

7. I’m
HERE
need for
attention
Thursday, October 28, 2010

8. I’m
HERE
dreams to be
famous
I know
YOU
I know
YOU
I know
YOU
I know
YOU
I know
YOU
I know
YOU
I know
YOU
I know
YOU
Thursday, October 28, 2010

9. I’m
HERE
imitators
I know
YOU
I know
YOU
I know
YOU
I know
YOU
I know
YOU
I know
YOU
I know
YOU
I know
YOU
Thursday, October 28, 2010

10. I’m
HERE
I know
YOU
I know
YOU
I know
YOU
I know
YOU
I know
YOU
I know
YOU
I know
YOU
I know
YOU
needs to be
special
Thursday, October 28, 2010

11. I’m
HERE
I know
YOU
I know
YOU
I know
YOU
I know
YOU
I know
YOU
I know
YOU
I know
YOU
I know
YOU
social
pressures
too
UGLY
too
AVERAGE
too
POOR
too
DIFFERENT
Thursday, October 28, 2010

12. I’m
HERE
I know
YOU
I know
YOU
I know
YOU
I know
YOU
I know
YOU
I know
YOU
I know
YOU
I know
YOU
self-
expression
too
UGLY
too
AVERAGE
too
POOR
too
DIFFERENT
I’m
ARTISTIC
Thursday, October 28, 2010

13. “Bring charisma”
“Hilarity”
I’m
HERE
I’m
HERE
I’m
HERE
I’m
HERE
Thursday, October 28, 2010

14. Thursday, October 28, 2010

15. 10 cities
20 daysX
10 000 applicantsX
200 000 competitors=
Thursday, October 28, 2010

16. 10 Skype interviews
2 ideal consumers
Thursday, October 28, 2010

17. JOHANNA
24
X-
factory
09
Child-
hood
dream
Whole
life
singing
Studying
business
Following
a realistic
path
Over
romantic Dreamer Positive
A blurry
future
Has
people
skills
Childish
ZARA H&M Singstar Winnie
the Pooh
Ind.
sports
iPhone DHW
“Girls
Night!”
Long
dialogs
Appea-
rance
Community Sharing
Thursday, October 28, 2010

18. ROOPE 22
Child-
hood
dream
Now
studying
acting
Dreamer
Active
lifestyle
VANS H&M Shure
Ind.
sports
iPhone
Movies
Converse
Traveling
Jackson
Commyni
ty
Played
guitar for
15 years
Started
singing in
a band
Finnish
Idols
2007
CTRL
Metal
idols
Was
studying
business
Strong
need to
perform
Self-
leadership
Sound-
cloud
Hard
worker
High
goals
Appea-
rance
MUSIC
MUSIC
MUSIC
Thursday, October 28, 2010

19. what they want?
Part two:
Thursday, October 28, 2010

20. “music notes, sharing
possibility, public and
private, tool to send
ideas to my band,
recording, I wanna sing
covers, always on the
move, facebook,
upload own songs”
Thursday, October 28, 2010

21. “MUSIC NOTES”
Recording
WR
AP
“SHARING SONGS”
Dropbox / Social media
“SINGING OWN SONGS”
Upload own mp3s
“OUTSIDE HOME”
Portable device
“IPHONE”
Application
UP
Thursday, October 28, 2010

22. SOCIAL
“I feel” - Social Media
Interest to superstar
lifestyle
Feels social pressure
Thursday, October 28, 2010

23. ECONOMIC
Economic downturn
Avoiding extra costs
“Should I buy this”
Thursday, October 28, 2010

24. TECHNOLOGY
Portable devices
3G / WI-FI
Internet sharing
Thursday, October 28, 2010

25. A low cost
application, no hidden
costs. Share your
talent through Social
Media by using
portable devices.
POG
Thursday, October 28, 2010

26. HOW TO
IMPROVE THEIR
LIVES?
part 3:
Thursday, October 28, 2010

27. SING
RECORD
SHARE
Thursday, October 28, 2010

28. SHARERECORDSING
Thursday, October 28, 2010

29. SUM.An iPhone
application to record
songs, covers or notes
and share them by
using Social Media.
Thursday, October 28, 2010

30. WHAT ARE THEY
BUYING?
part 4:
Thursday, October 28, 2010

31. WHAT COULD BE
IN MY BAG ?
1
2
3
4
Thursday, October 28, 2010

32. APPLICATIONS
LYRICFINDER
KARAOKE
CHANNEL
KARAOKELITE
1
VOICEMEMOS
Thursday, October 28, 2010

33. ACCESSORIES2
SINGSTAR
CD/VINYL
KARAOKE
DEVICES
RECORDERS
Thursday, October 28, 2010

34. 3
POST-ITNOTES
CALENDER
PENANDPAPER
TRADITIONAL
Thursday, October 28, 2010

35. AUDIOHIJACK
AUDACITY
4
KARAFUN
EVERNOTE
SOFTWARES
Thursday, October 28, 2010

36. WHY MESharing
Upload your own songs
Remove vocals
Portable option
Easy for beginners
... and
Thursday, October 28, 2010

37. Youcan’tgetanyofthesefor...
0.99€Thursday, October 28, 2010

38. “Ideas are like rabbits. You get a couple
and learn how to handle them, and pretty
soon you have a dozen” - John Steinbeck
Thursday, October 28, 2010

39. markuskarjalainen.net
Thursday, October 28, 2010