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At Upping Your Elvis we know that Creative Leaders are more effective leaders. They are able to create environments which are not only more stimulating for their teams but also happier places to be. They have a workforce who are engaged, look forward to going to work every day and to be the very best they can be.
However, we thought it would be interesting to conduct some robust research to establish if what we observed could be demonstrated. This research shows the key differences in attitude of those who work for Creative Leaders and those who don’t; we called these bosses ‘Safe Players’. Research was conducted by YouGov amongst 2082 UK adults, 1282 of which were working full or part time and the figures have been weighted and are representative of all GB adults.