Shark introduction Morphology and its behaviour characteristics
Social Media Recruiting Strategy
1. To download today’s materials, please visit:
www.manpower.us/materials
Social Media and
the Talent
Landscape:
What HR Needs to Know
About Social Media
Tuesday, March 20, 2012
Innovative Workforce Solutions
2. General Information
• Share the webinar
• Ask a question
• Votes (polling questions)
• Rate (before you leave)
To access today’s materials, please visit:
www.manpower.us/materials
Manpower
3. Having Audio Problems?
The audio for this event is streaming to your computer
If you can’t hear through your computer speakers:
US Dial-in Number: 1 857 244 7575
Passcode: 425 124 02#
Manpower
5. Earning HRCI Credit
To receive 1 HRCI for this Webinar, participants must:
− Attend the Webinar for in it’s entirety (one person per computer)
To access today’s materials, please visit:
www.manpower.us/materials
Manpower
6. 6
Meet our Presenters:
Gail Houston
Intuit Right Talent
Recognized on Fortune’s “100 Best Places
To Work” for 11 years in a row
Named #2 most social company by
NetProspex
8. Official Disclaimer
The presentation you are about to witness should not be relied upon
or construed as legal advice. For specific information on recent legal
developments, particular factual situations or the effect of a particular
law, the opinion of qualified legal counsel should be sought.
Failure to stay awake for the remainder of this presentation could
result in potentially long-lasting side-effects, including litigation
headaches, recurring nightmares, and/or severe gastrointestinal
discomfort from having to spend too much time with lawyers.
Please consult with your own Legal and/or HR departments
before making any major changes.
Manpower
9. 9
Creating a Social Recruiting Strategy
• Why Intuit created a social media recruiting strategy
• Where Intuit started
• What Intuit learned
• Where Intuit is going
• How to avoid the legal pitfalls of social recruiting
Manpower
11. Social Used to Mean In-Person Meetings…
But conversations moved online and communities formed
Manpower
12. Recruiters Began to Join LinkedIn…
And thought that candidates were lined up to be found
Manpower
13. Because Candidates are Living in Social…
Over 850 150 million
So recruiters million users users
must learn how
to recruit using
social media. Over 360
million users
100 million
active users
Manpower
15. 15
According to TweetMyJobs Survey
Jan 2012:
• 57% of companies say social media improves
branding
• 48% of companies say social results in more
referrals
• 46% of applicants spend 6 hours or more on
social sites for job search purposes
Manpower
16. 16
According to the 2011 JobVite Report
– 33 Essential Recruiting Stats:
• 73% of applicants age 18-34 found their job
through social networks compared to 53%
through a job board
• 89% of US companies will use social media for
recruiting
• Facebook had 43% of referral hires compared to
41% from LinkedIn
Manpower
17. With the move of candidates to Social…
Intuit created a strategy to engage
Video RSS &
Photo Job Post
Wall
Tools for Email Posts
creating
the buzz
Status
Updates
Share
Events
Polls & Career Site
Quizzes
Discussion Tools for
Boards & creating the
Podcast Groups
conversation
Live
Blogs Chat
Mobile
Devices
Manpower
18. Intuit Started with LinkedIn
Company Page, Groups, Personal Profiles
Manpower
19. Looked for New Ways to Engage on Facebook…
Video Chats, Wall Discussions, Job Posts, Blogs
Facebook Fans
http://www.linqto.com/PlaybackRoom.aspx?roomname=intuitcareers&name=SingleExplicit_2010_09_16_13_33_30_244
Manpower
21. Created Intuit Careers YouTube Channel
• “Your website is
outstanding, and
your video that
directly speaks
to
hiring people
who
are customer-
focused is a
best practice”
Former Disney
Executive
http://www.youtube.com/watch?v=_IWRdDN7NjU
Manpower
22. As Intuit Looked for New Ways to Engage…
Slideshare became Intuit’s 5th social channel –
www.slideshare.net/intuitcareers
72,598 total
presentation views.
Manpower
23. Created Social Media Bootcamp
Trained recruiters on how to be effective social recruiters.
Manpower
24. Social is only social if you have a conversation
• Whether digitally
or in-person,
social
media is called
social because
it works best
when you have
a conversation.
Manpower
25. Intuit Stopped Shortening URLs…
And discovered the power of the bit.ly bundle
Bit.ly bundle
views:
7,600
https://bitly.com/bundles/intuitcareers/n
Manpower
26. Social is only One Tool
• Email • LinkedIn
• Meetup • Twitter
• Facebook • Job Fair
• Digg • In-person
Manpower
27. Intuit Learned Which Numbers Really Mattered
Quantitative Measures Qualitative Measures
Social Media Sites Brand
Followers • Fans Views • Comments • Mentions
Members • Subscribers Retweets • User Experience
Results Participation Rates
Applications • Interviews Employees • Businesses
Offers • Hires All Candidates • The Right Talent
Investment
Time • Cost • Resources
Manpower
28. Intuit Added Google Analytics
As they engaged in conversations, social stats rose...
http://emarketinguide.com/2011/03/google-analytics-upcoming-layout-new-features-design/
Manpower
29. By Encouraging Social Culture,
Intuit Recognized #2 Most Social Company
In the presence of companies like:
• New York Times (#1)
• Adobe (#4)
• Amazon (#6)
• Google (#8)
• Microsoft (#9)
• Disney (#11)
• Apple (#15 - tie)
• eBay (#15 – tie)
http://www.huffingtonpost.com/2011/07/27/the-most-social-
companies_n_908763.html#s316219&title=15_tie_
Manpower
30. 30
POLLING QUESTION
• What sites do you use most for recruiting?
A. Linkedin
B. Twitter
C. Facebook
D. Youtube
Manpower
31. Exploring the Future…
By talking to customers
• How are they using social?
• What do they want to talk about?
• Who do they want to hear from?
• What will prompt them to engage?
Manpower
32. And Exploring New Sites…
https://plus.google.com/u/0/114527969442901187111/about#114527969442901187111/about
Manpower
33. And using innovative tools
Like QR codes for enhanced candidate experience
Intuit QR Code Cookies
Manpower
35. 35
POLLING QUESTION
• Have you been formally trained in how to use social
media for recruiting?
A. Yes
B. No
Manpower
36. What Are Employers Really Doing?
• 73% do no SM training
• 58% say SM benefits > risks
• 56% use SM to screen
• 19% ban SM
Sources: SHRM, Clearswift, DLA Piper, Cisco
Manpower Tuesday, March 20, 2012
37. What Are Employers Really Using?
• 95% LinkedIn • 3% MySpace
• 58% Facebook • 1% Foursquare
• 42% Twitter • 1% Second Life
• 29% Professional Sites • 6% Other
Manpower
Source: SHRM
38. What Are Employers Really Finding?
35%: Bad Stuff 18%: Good Stuff
• 53% inappropriate photos/info • 50% good personality
• 44% drugs/alcohol • 39% strong qualifications
• 35% disparaging comments • 38% creative abilities
• 29% bad communication skills • 35% good communication skills
• 26% discriminatory comments • 19% valid references
• 24% lies about qualifications • 15% awards/accolades
Manpower Tuesday, March 20, 2012
Source: Mindflash
39. True or False?
None of the laws that
apply in the real world
apply in the social
media universe and
therefore I can
completely lose my
mind and absolutely
anything goes.
Manpower
40. Same Old Laws
• Discrimination • Negligent hiring
• NLRA • Off-duty conduct
• FCRA • Arrest records
• GINA • Everything else
Manpower
Source: SHRM
41. 41
Same Old Test
job- job-
related related
job-
related
Manpower
43. 43
Stay Out of Court Basics
• Know the law
• Adopt a reasonable policy
• Consistently enforce it
• Consider SM agreements
• Train searchers and managers
Manpower
44. 44
Search Checklist
• Be Consistent
– All candidates or certain categories
– Same phase of interview process
• Designate Searchers
– Limited # of employees or 3rd party
– Not hiring manager
Manpower
45. 45
Search Checklist
• Limit Scope
– Job-related, job-related, job-related
– Certain approved sites
– No protected class info
• Disclose
– Notify candidates
– Include in application
Manpower
47. 47
POLLING QUESTION
• Does your company have a formal social media policy?
A. Yes
B. No
C. I don’t know
Manpower
48. building social media
the perfect policy
Manpower
49. 49
10 Essential Elements
1. Tie to Vision + Code + Handbook
2. Set clear + reasonable expectations
3. Define SM broooooooooadly
4. Protect trade secrets
5. Clarify who owns what
Manpower
50. 50
10 Essential Elements
6. Ban disparagement/harassment
7. Respect copyrights
8. Include NLRA disclaimer
9. Impose duty to report violations
10. Enforce “up to and including discharge”
Manpower
51. 51
SM Starter Kit
• Blawg: manpowerblogs.com/toth
• Latest legalishness
• SM 101
• SM best practices
• Sample SM policies
Manpower
53. Did you watch this webinar as a recording?
Please request your certificate at
www.manpower.us/requesthrci
Manpower
Notas do Editor
Intuit Inc. has been recognized on Fortune’s “100 Best Places To Work” list for 11 years in a row and is a leading provider of business and financial management solutions for small and mid-sized businesses; financial institutions, including banks and credit unions; consumers and accounting professionals. With over 8,000 employees, Intuit is well known for being socially savvy and was recently named the #2 most social company by NetProspex. That level of passion for innovation allows Intuit to take risks and try new ingenious ways to help customers achieve their dreams.
Intuit Inc. has been recognized on Fortune’s “100 Best Places To Work” list for 11 years in a row and is a leading provider of business and financial management solutions for small and mid-sized businesses; financial institutions, including banks and credit unions; consumers and accounting professionals. With over 8,000 employees, Intuit is well known for being socially savvy and was recently named the #2 most social company by NetProspex. That level of passion for innovation allows Intuit to take risks and try new ingenious ways to help customers achieve their dreams.
Because I’m a lawyer, I have to start w/some legalese. Here’s our official disclaimer …The presentation you are about to witness should not be relied upon or construed as legal advice. For specific information on recent legal developments, particular factual situations or the effect of a particular law, the opinion of qualified legal counsel should be sought. Failure to stay awake for the remainder of this presentation could result in potentially long-lasting side-effects, including litigation headaches, recurring nightmares and/or severe gastrointestinal discomfort from having to spend too much time with lawyers.And please please please consult with your own Legal and/or HR departments before making any major changes.In other words, you can’t sue me, ManpowerGroup or anyone else based on anything you hear today. You have been warned.
“Your LinkedIn initiative has spurred my interest in Intuit all the more.” MBA Grad 2010
Intuit Applicant on Facebook said: “There are not too many companies, especially on the ‘Best Companies to Work for Lists’ that have active recruiters who offer advice, communicate and respond to applicants, encourage social media, etc. I think it says a lot!”
Intuit Careers Recognized “Top 100 US & Canadian Companies Using Social Media to Recruit” Jan 2012 per @MikeVangel 3,890 Tweets2,165 Following2,250 Followers
Videos resonated with jobseekers and passive candidates.48,996 video views52 uploads
“I am quickly being recognized by my peers as a Subject Matter Expert in social recruiting and have been asked to speak at conferences, been interviewed by an online marketing site, The MarketingSherpa, and most recently been asked to publish articles for a recruiting and employment site, HireCentrix. The most significant thing the social media boot camp did to make me a better recruiter was to reignite my passion for recruiting via the social channel!” Leslie Mason, Intuit Social Media Recruiting Expert and Sourcer
“I’ve read several posts from you online to candidates who were concerned with their interview process and have been personally very impressed with your responses. It tells me what I’ve thought for a long time, that Intuit is a place I would really like to work” - Current Hi-tech Regional Manager
Will Google+ become the new Facebook?Does Pinterest have a place in a recruitment strategy?
