Delivered to Atlanta MDF, the local chapter of http://sqlpass.org

1. Enterprise Data Mining for SQL Server
Professionals
Mark Tabladillo Ph.D.
MarkTab Consulting http://marktab.com
June 13, 2011

2. About Mark Tabladillo
∗ Information Technology Professional since 1998; Incorporated in 2003
∗ Focus on SAS System and Microsoft Business Intelligence (MCITP)
∗ Presenter at many events like SAS Global Forum, Microsoft TechEd, and
Atlanta MDF (MCT)
∗ Consultant in finance, healthcare, insurance, telecommunications, media
∗ Cofounder of SolidQ Journal
∗ Schooled with the Bruins and Yellow Jackets; Teaching with University of
Phoenix

3. Enterprise

4. Enterprise Challenge

5. Enterprise Challenge

6. Enterprise Challenge

7. Enterprise Challenge

8. Data Mining

9. Operational Definitions
Phrase Goal
“Data Mining” Inform actionable decisions
“Machine Learning” Determine best performing algorithm

10. SQL Server
2008 R2

11. Server Physical
Architecture
∗ http://msdn.microsoft.com/en‐
us/library/ms174776.aspx

12. Server Logical Architecture
ttp://msdn.microsoft.com/en‐us/library/ms174587.aspx

13. Outline
∗ Contoso Retail and Fundamentals
∗ Enterprise‐Level Data Mining Demo for SQL Server
∗ What is my next step?

14. What is Contoso Retail?
Demonstration dataset for SQL Server Database Engine and
Analysis Services
http://www.microsoft.com/downloads/en/details.aspx?displ
ang=en&FamilyID=868662dc‐187a‐4a85‐b611‐b7df7dc909fc

15. What are the fundamentals?
∗Readin’ (reading)
∗‘Riting (writing)
∗‘Rithmetic (arithmetic)

16. What Enterprise Tools support Data Mining?
∗ SQL Server Management Studio (SSMS)
∗ Business Intelligence Development Studio
(BIDS)
∗ SQL Server Integration Services (SSIS)
∗ PowerShell version 2

17. Contoso Retail:
Enterprise Data Mining

18. Documentation
∗Data Mining Structures
∗ http://msdn.microsoft.com/en‐us/library/cc645741.aspx
∗ http://msdn.microsoft.com/en‐us/library/ms174757.aspx
∗Data Mining Models
∗ http://msdn.microsoft.com/en‐us/library/cc645779.aspx

19. What is my next step?
QL Server 2008 R2 Enterprise
includes database engine, Analysis Services, SSMS and BIDS)
http://www.microsoft.com/sqlserver/2008/en/us/trial‐software.aspx
Microsoft Office 2010 Professional
http://office.microsoft.com/en‐us/try
Powershell 2.0
http://support.microsoft.com/kb/968929
Data Mining Portal and Blog
http://www.marktab.net

23. Conclusion
∗ Data mining leaders can tackle enterprise data
mining challenges with
∗ SQL Server Management Studio
∗ Business Intelligence Development Studio
∗ PowerShell version 2
∗ Become leaders of leaders of leaders

24. Where Can I Find More Information?
http://marktab.net Data Mining Resource
http://marktab.net/datamining Data Mining Blog
http://sqlserverdatamining.com SQL Server Data Mining
http://technet.microsoft.com Microsoft’s TechNet

25. Graphics
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