The future of business meetings 2017 Mark McCrindle

1. Mark McCrindle mccrindle.com.au

2. The future of Australia: 25 years of change

13. The future of meetings: 25 years of change

17. Demographics

18. Demographics 70% 30% 0% 20% 40% 60% 80% 100% Q. Are you male or female? (n=206) Female Male

19. Demographics 84% 6% 5% 4% 1% 0.5% 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Australia / New Zealand North America Asia Europe Africa Middle East South America Q. Where do you usually live? (n=206)

20. Demographics 21% 29% 33% 10% 6% 0% 5% 10% 15% 20% 25% 30% 35% Chairman, CEO, President or… Senior management Middle management Junior Other (please specify) Q. Which of the following best describes your position? (n=195)

21. Demographics 0% 34% 40% 24% 1% 0% 10% 20% 30% 40% 50% 18 - 21 22 - 36 37 - 51 52 - 70 71+ Q. What age will you be in 2016? (n=208) Z Y X BB B

22. Attendees of the Future 8% 55% 36% 1% 0% 0% 0% 10% 20% 30% 40% 50% 60% Extremely optimistic Very optimistic Somewhat optimistic Somewhat pessimistic Very pessimistic Extremely pessimistic Q. How optimistic are you about the future of the MICE industry for the next 15 years ahead? (n=177) 2 in 3 extremely/ Very optimistic

28. Meetings of the Future 40% 35% 20% 6% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Yes, I definitely would utilise this technology Yes, I probably would utilise this technology Maybe, I might utilise this technology No, I would not utilise this technology Q. If you could make keynote sessions more adaptive to the audience's needs by having conference delegates vote in real time to influence and steer the content or to contribute to the story. would you utilise this technology? (n=156)

29. Meetings of the Future

30. Attendees of the Future Fun & experience Information

31. Attendees of the Future Networking Content

32. Attendees of the Future Sit & listen Interact & participate

33. Attendees of the Future Conference length SHORTER (8x) Networking time LONGER (6x)

34. Meetings of the Future 70% 61% 57% 0% 20% 40% 60% 80% 100% Conference & exhibition Face-to-face & virtual TED-style talks Q. How important do you think the following program formats will become for business events in the future? (extremely/very important)

35. Attendees of the Future 10 years ago Now 10 years’ time 70 mins 50 mins 35 mins 1 hr Average plenary session length

36. Attendees of the Future 89% 88% 86% 0% 20% 40% 60% 80% 100% Delegates will expect more learnings/acquired knowledge from events Delegates will want a more personalised/customised experience at events Delegates will continue to place a strong importance on face-to-face meetings Q. Please indicate your level of agreement with the following statements regarding how the expectations of delegates will change in the future. (strongly/somewhat agree)

37. Attendees of the Future 89% 88% 86% 0% 20% 40% 60% 80% 100% Q. Please indicate your level of agreement with the following statements regarding how the expectations of delegates will change in the future. (strongly/somewhat agree) More learning outcomes More personalisation Face to face

38. Attendees of the Future 43% 42% 13% 2% 0% 0% 10% 20% 30% 40% 50% Extremely important Very important Somewhat important Slightly important Not at all important Q. How important will the destination experience be for promoting a conference/business event in the future? (n=147)

39. 180 0 TREND S mark@mc crindle. com. au www. mc c rindle .c om.au Mark McCrindle