The objectives of the Australian Community Trends report were to form the basis for a longitudinal study which can be conducted annually and provide a detailed analysis of the effectiveness, engagement and awareness of the not-for-profit sector. Another objective was to help organisations understand the Australian community- the emerging trends, the giving landscape and the current and emerging supporter segment. Some of the other key objectives are:  Identification of National Giving Macro Segments  Not-for-profit Awareness and Benchmarking Analysis  Identification of Giving Blockers and  Giving Sentiment Index  Not-for-profit Staff and Leaders Snapshot.

1. AUSTRALIAN COMMUNITY
TRENDS REPORT:
Results from the National Study
M a r k M c C r i n d l e
N o v e m b e r 2 0 1 5

2. M e t h o d o l o g y
Fieldwork: August to November 2015
An Australian first- total sector-wide study
1. Australians n= 1,512
2. Focus groups: 2 Sydney, 2 Melbourne n=34
3. Supporter survey n= 6,625
4. Staff survey n=556
5. Senior leaders consultation n=22

62. N e t P r o m o t e r S c o r e ( N P S ) c a l c u l a t i o n

63. 2%
1%
1% 1%
2%
8%
4%
12%
22%
18%
29%
0%
5%
10%
15%
20%
25%
30%
35%
0 1 2 3 4 5 6 7 8 9 10
Q. On a scale of 0 to 10, how likely would you be to recommend this organisation to
friends and acquaintances looking for a charity to support?
SUPPORTERS
N e t P r o m o t e r S c o r e ( N P S )

64. 2%
1%
1% 1%
2%
8%
4%
12%
22%
18%
29%
0%
5%
10%
15%
20%
25%
30%
35%
0 1 2 3 4 5 6 7 8 9 10
Q. On a scale of 0 to 10, how likely would you be to recommend this organisation to
friends and acquaintances looking for a charity to support?
27
SUPPORTERS
N e t P r o m o t e r S c o r e ( N P S ) - l e a d i n g

65. 2%
1% 1% 1% 1%
6%
3%
9%
19%
20%
39%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
0 1 2 3 4 5 6 7 8 9 10
Q. On a scale from 0-10, how likely is it that you would make the same decision to
support this organisation if you were able to remake your choice?
SUPPORTERS
N e t R e p e a t e r S c o r e ( N R S )

66. 2%
1% 1% 1% 1%
6%
3%
9%
19%
20%
39%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
0 1 2 3 4 5 6 7 8 9 10
Q. On a scale from 0-10, how likely is it that you would make the same decision to
support this organisation if you were able to remake your choice?
44
SUPPORTERS
N e t R e p e a t e r S c o r e ( N R S ) - s a t i s f i e d

68. 3% 2% 3%
1%
5%
3%
13%
20%
15%
34%
0%
5%
10%
15%
20%
25%
30%
35%
40%
0 (Not at all
likely)
1 2 3 4 5 6 7 8 9 10 (Extremely
likely)
On a scale from 0-10, how likely is it that you would recommend your
organisation as a place to work to a friend or contact?
31
STAFF
N e t C u l t u r e S c o r e ( N C S ) - e n ga g e d

69. S t a f f t e n u r e - 4 + y e a r s
39%
31%
21%
5%
3%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Less than 2 years 2 - 5 years 6 - 10 years 11 - 15 years 16+
Q. Approx. how long have you been working for your current employer?
STAFF

70. N ex t s t e p s
• Subscriber briefings- December
• Further analysis
• 2016 National study July-August
• Innovation lab
• Australian Communities resources

71. m c c r i n d l e . c o m . a u
a u s t r a l i a n c o m m u n i t i e s . c o m . a u