Confessions of an Intrapreneur
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What does it take to start a completely new business from inside one of Europe's largest old businesses? In this talk from IoT14, George Yianni, head of technology at Hue Lighting in Phillips, explains the challenge of intrapreneurship and why more and more big companies are taking this approach to new developments
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Confessions of an Intrapreneur
- 1. Confessions of an Intrapeneur Tommaso Gritti Philips Consumer Luminaires GOecotorbgeer Y4 i2a0n1n2i – Head of Technology, Connected Lighting, Philips
- 2. How do I build a new disruptive business?
- 3. Inside a multinational of over 120 000 people…
- 4. World’s first internet connected light bulb
- 5. A few modes of innovation to reach hue Normal Product creation “External” venture “Internal” venture
- 6. We can connect lighting to the internet… why would we?
- 7. The humble light bulb The most under appreciated product in your home
- 8. Biological Benefits Gentle Reminders Ambience Creation Soft Security
- 9. Growing the family Ourselves And with others
- 10. Partnering with big companies can be: • Inflexible • Slow • Huge contracts • Opaque decision taking
- 11. Partnering with ventures: • Some things can stay small and easy • Repeatable types of engagement • Keep it personal
- 12. APIs are made to be consumed make it easy and fun
- 13. The internet of things is a mindset not a product or technology • Be more open with your APIs • Don’t try to own or control it all • Companies big and small working together to create new use cases.
Editor's Notes
- Confessions of an intrapreneur George has spent more than four years working within Phillips to build the Hue business from scratch and in that time has learnt some valuable lessons about how disruptive innovations works inside big brands and how they can work with smaller start-ups. In this short talk he will look at the key lessons he has learnt about the challenges of intrapreneurship and how he is now applying them to partnering with developers and start-ups outside the company.
- Hi I’m George and I’m an entrepeneur With another founder I took a vague concept and idea and turned it into a new business completely unlike anything else. The only difference from other start ups is that I work for a multinational with over 120 000 people.
- Hi I’m George and I’m an entrepeneur With another founder I took a vague concept and idea and turned it into a new business completely unlike anything else. The only difference from other start ups is that I work for a multinational with over 120 000 people.
- World’s first internet connected light bulb Broad range of products Use case Ecosystem
- Normal PCP fast & predictable, leads to evolutionary product, same go-to-market, no new story External venture fast, free, everything new, Seemed to risky, how to work with internal businesses, killed Internal venture, inbetween, easier to work with and leverage internal business but still free and fast for the new things and ability to think differently. Now more like a normal business and more on that later
- Think differently about everything. What does a consumer want. 4 parallel tracks
- The most under appreciated product in your home. Every room of your house and used every day. Every activity at home is supported by light Thinks about it as on or off – only notice when broken. Capable of so much more
- 4 props
- World’s first internet connected light bulb Broad range of products Use case Ecosystem
- Now the perception is that partnering with big companies can be very difficult. I feel like I felt that with both sides – some big companies we try to work with have been terrible, totally different feelings meeting to meeting, think you come to agreement and then the lawyers come in etc. but also seen how startups struggle to work with us if we need to do something very different.
- How we try to solves this with quite some success is we try to keep as many engagements and partnerships small and simple. Our most successful engagements have been done on a small personal level. A few calls talk about how are APIs work – share excitement about usecases, check in on progress. Set a few easily repeatable but non-restrictive ground rules and go. But finding ways of working with all of the creativity out there in small companies and start ups is critical but its also scary to give away the keys to your system.
- A core part of our strategy from the beginning and possibly the most disruptive and difficult thing for us to push through Philips was to give away access to our local APIs. I think this is the best decision we made and it stays core today its produce >100 apps and products to date and gives as a very open unrestricted framework in which we can work with others and insprie and drive creativity/engagement with the community.
- I believe that being success in these new markets inside the internet of things is not about a winning product or technology. It’s a winning mindset and the follow through to really make working together easy and value creating for everyone. The technology of the internet is there and it is amazing because it lets anything talk to anything else if only we’d let it.