D9520 Young Professionals Forum - Attracting Young Professionals Part 2
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In this second presentation, D9520 Membership Chair Mark Huddleston presents some simple tips that clubs can implement to make their clubs more attractive
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D9520 Young Professionals Forum - Attracting Young Professionals Part 2
- 1. Young Professionals Forum August 8, 2013 Attracting Young Professionals Part 2 – Identifying Solutions • 10 Tips to attract, recruit and retain younger members
- 2. Tip 1: The first place to look is right under your nose
- 3. Consider all those who have been touched by your club in the last 10 years… • Exchange Students • Rotary Youth Leadership Awards (RYLA) • Rotary Youth Program of Enrichment (RYPEN) • National Youth Science Forum (NYSF) • Ambassadorial Scholars • Peace Scholars • Indigenous Medical Scholars • Group Study Exchange Team Members • Rotaractors
- 5. The ones that didn’t get away
- 6. • Put them on our mailing list • Invite them to special events (changeover, Christmas dinner) • Ask them to help at service projects • Ask them to like your club Facebook page Keep your warm contacts warm! • Hold a dedicated alumni night It’s important to build a relationship before you ask them to join!
- 7. Tip 2: You have to be easy to find online Tip 3: You have to be easy to understand online
- 8. Does your club have an independent, tailor made website? YESNO Does your club have an active Facebook page? YES NO INACTIVE
- 10. Online Challenge: Ask a young (under 40) friend, relative (someone who doesn’t know much about Rotary) to see how easy it is to: 1. Find your club online 2. Discover your club’s service priorities 3. A reason to get involved 4. How to get involved 5. Contact details Ask them to do it in front of you.
- 11. Your club’s service priorities 3. A reason to get involved 4. How to get involved 5. Contact details If your club website has NOTHING else on the home page, make sure it CLEARLY articulates these four items:
- 13. Tip 4: Go where the young people are
- 14. • Business Networking Groups • Libraries • Universities • Shopping Centres • Welcome to Australia events • Citizenship Ceremonies • Cultural & Ethnic Groups • Partner with other charitable causes and events • Community Concerts • Royal Adelaide Show – Country Shows • City to Bay Fun Run • Sporting Clubs & Events • Careers Expos • Ask your kids or grandkids for ideas
- 16. Tip 5: You have to listen
- 18. Tip 6: Show them the Big Picture
- 19. Tip 7: Ask them what they are passionate about
- 22. Tip 9: Avoid Turnoffs
- 23. BEFORE AFTER Tip 10: Make Meetings Attractive
- 24. “If our meetings are not interesting to them, why would they attend?” Holly Ransom • Inspirational Speakers • Topics focussed around Leadership and Personal Development • Mentoring & Networking Opportunities • Less formal, more energetic • Intergenerational mix-up games • One “Action” meeting per month • Breakfast meetings cheapest, easiest, punctual
- 26. Traditional Rotary Club Meeting Structure Business • Announcements • Committee & Board Meetings Meal Guest Speaker
- 27. Traditional Rotary Club Meeting Structure Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Fundraising Projects TrainingSocialising
- 28. The Rotary Club of the Future Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 What about all those announcements?
- 29. Traditional Rotary Club Meeting Structure Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 The Rotary Club of the Future Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10
- 30. As a membership organisation, it’s incumbent upon us to make the change, because we’re the ones wanting the members. Holly Ransom
Editor's Notes
- In this presentation we will look at 10 tips that any club can implement to help attract young professionals
- We invest in many young people, then wave them goodbye after they give their report, and they disappear into the sunset, never to be seen again.
- Our recent district survey indicated that only a very small percentage of recent recruits were our alumni
- If you have a “join us” or “become a member” button/link on your website, replace them and instead have a “Volunteer” link. Young people are likely to be intimidated by the thought of joining, but they might just volunteer!
- If the young people aren’t coming to you, take your club to them.
- Here are some places that Rotary can be active, and have a presence in front of young people
- If anyone in your club is a regular user of LinkedIn, please contact me for information on how to find potential members via LinkedIn
- One of the hardest things for us to do, is look at things like a non-Rotarian. One of the reasons we need to bring fresh blood into the organisation is to gain a different perspective and get some fresh ideas. Yet many clubs have a culture of shunning new ideas, and don’t have an environment that encourages newer members to speak up. If we want our newer members to feel welcome, it’s not just about listening to them, we have to encourage them to speak. As Michael McQueen suggests in his book “Winning the battle for relevance”, Whether it is a new staff member who has just joined the team or a young person who hasn’t yet learned their place, the beauty of those with fresh eyes is that they have no trouble thinking outside the box because they don’t yet know what the box even looks like. More importantly people with fresh eyes are blissfully unaware of how things have always been done. Solutions often lie in unexpected places where only beginners might bother to look.
- Rotary is a big global organisation. Yet so many of us are happy to remain cocooned in our club. For so many of us, our total Rotary experience is a schnitzel at the pub once a week. But young people want it all, and they want it now, and they are not likely to be satisfied solely by the Rotary experience that one club can offer. You must introduce them to the big, wide world of Rotary very early in the piece. Take them to other club or group functions. Get them involved in a district committee. Encourage their participation in district events such as assembly and conference. One of the common responses from the delegates at the Young Professionals Seminar in Chicago was that “Younger professionals want to connect to the larger Rotary organization through district leadership, events, and international meetings like the Convention”
- Everyone is passionate about something. Rotary has a way to address most causes. Rotary is on the ground in most countries. Find their passion, and find a way Rotary can address it.
- The incidence of resignation due to conflict is sadly on the rise. Conflict must be swiftly and professionally dealt with.
- I will make available the list of Turn offs I read out
- an overview of meeting initiatives presented by Holly Ransom at the D9520 Conference in Ballarat 2015
- What might the club of the future look like?
- Every club meeting has 3 basic components
- Over the course of the year, most meetings look surprisingly similar. Clubs also periodically partake in fundraising, projects, socialising and training
- What if we mixed it up, and scheduled more random meetings that incorporated all of these items? We are expected to meet weekly, but not on the same day every week, or the same venue. There are also plenty of ways to conduct business and disseminate information and reports.
- Compare the traditional club, and the club of the future. For members concerned by the cost of meetings, the future example is a lot more flexible.