Almanac. A Social Diary.

2
WHAT IS IT?
A modern update of an old classic.
A social update of a private classic.
It is more than a diary– it brings all the virtual social bits
from your online life and makes them tangible.

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A DIARY…
USED TO BE:
-Private.
-Daily.
-One Perspective.
-Personal.
-Conscious Effort.

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A DIARY…
USED TO BE:
-Private.
-Daily.
-One Perspective.
-Personal.
-Conscious Effort.
IS NOW:
-Private (when needed).
-Constant.
-Many Perspectives.
-Social.
-Negligible Effort.

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WE LIKE TO REMEMBER
-What we have been doing.
-Who we have been doing it with.
-When we have been doing it.
-Where we have been.
-Why we have been doing it.
Diaries capture this information if we input it.
Our online lives do it as a matter of course.

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What
Who
When
Where
Why
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WHAT MAKES THIS A KILLER IDEA?

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(THE BEST BITS OF OLD DIARIES)
+
(THE BEST BITS OF NEW DIARIES)
=
(Something Lovely)
A Social Diary.

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(TANGIBILE; PERSONAL; MEMORABLE)
+
(VIRTUAL; SOCIAL; MULTI-LAYERED)
=
(Something Lovely)
A Social Diary.

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(SOMETHING SPECIAL TO ME)
+
(REMEMBERING TIMES WITH FRIENDS)
=
ALMANAC.
A Social Diary.

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What
Who
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Why
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+
(INTUITION)
=
(Something Lovely)
A Social Diary.

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+
(INTUITION) + (lululululu) or (mmmmm)
=
ALMANAC.
A Social Diary.
A Social Diary.
What
Who
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THREE OPTIONS:
OPTION ONE: ONLINE-ONLY.
Information is intuitively sorted & filtered and is preserved online annually.
OPTION TWO: A LULU BOOK.
Information is intuitively sorted & filtered and is printed as many times as you like.
OPTION THREE: A PREMIUM MOLESKINE EDITION.
Information is intuitively sorted & filtered and beautifully printed in a Molieskine.

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THREE OPTIONS:
Information is intuitively sorted & filtered and is printed as many times as you like via LULU.
Information is intuitively sorted & filtered and beautifully printed in a Molieskine.

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THREE OPTIONS:
Information is intuitively sorted & filtered and is printed as many times as you like via LULU.
Information is intuitively sorted & filtered and beautifully printed in a Moleskine.

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I DID SAY FOUR OPTIONS DIDN’T I?

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THE FOURTH OPTION:
FOR PR/ LAUNCH/ LIMITED EDITIONS.
Information is intuitively sorted & filtered with a guest artist adding some unique touches.

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HOW IS MONEY MADE?
-Advertising in-publication;
-Keywords ensure relevancy.
-Contra-deals with Lulu/ Moleskine;
-Only overheads are website/ software;
-Sell printed versions for profit.

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IS IT WORTH PURSUING?
-Has it been done before?
-Are all the APIs available?
-How intuitive is it?
-How do we design intuition?
-Is it done once, annually?
-Is it done weekly?
-Is it done automatically?

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ONE THING IS FOR SURE
-With 75 million Twitter users;
-With more than 400 million Facebook users;
-With 1 million Foursquare downloads;
-With 72% of people online using Social Networks;
-With more people than ever sharing things socially;
-There is a target market.

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NEXT STEPS
-Bin it quickly if I’ve missed something.
-Figure out who it’s for.
-What team works on it?
-Who leads it?
-Timescales.

Almanac. A Social Diary.

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