Mark Fabiani is a crisis management expert and the former deputy mayor of Los Angeles. Newsweek titled Mark Fabiani as one of the “Masters of Disaster” due to his expert handling of situations and scandals throughout the Clinton Administration.

1. The Role of a Corporate
Crisis Manager
By Mark Fabiani

2. Introduction

Mark Fabiani is a crisis management
expert and the former deputy mayor of
Los Angeles. Newsweek titled Mark
Fabiani as one of the “Masters of
Disaster” due to his expert handling of
situations and scandals throughout the
Clinton Administration.

3. About Crisis Management

Crisis management is a demanding profession
with a number of responsibilities that must be
achieved within a very short period of time. An
experienced and successful crisis manager is a
valuable asset to any company, as major
financial losses and public criticisms can have
ripple effects that are impossible to overcome
without expert reputation rehabilitation and clever
marketing initiatives. Crisis managers often work
in close proximity with a company’s public
relations unit, as well the human resources
department. Crisis managers must also possess
leadership qualities and administrative ability, as
they will need to assemble adept teams of
employees to take on select tasks as part of an
overarching rehabilitation campaign.